Weight Management and Wellbeing in Bolivia

PROSPECTS

Rising health awareness in response to growing obesity problem

Physical appearance is increasingly important to Bolivian consumers, particularly among millennials. This lifestyle trend includes an emphasis on balanced nutrition, the practice of physical activities, and consumption of products that support weight control and wellbeing in general.

Fast pace of modern life resulting in less healthy eating habits

Time-pressured modern lifestyles are forcing consumers to eat out the home more frequently than in the past. With consumers often choosing convenience over nutritional value and eating hurriedly or on-the-go, fast food restaurants have shown strong growth.

Meal replacement continues to lead sales but growth limited by high prices

Meal replacement remains the largest weight management and wellbeing category and the main focus for companies. The category is highly competitive, with new products constantly being released.

COMPETITIVE LANDSCAPE

Commercial Miclar continues to benefit from pioneer status

Comercial Miclar’s Herbalife Nutrition brand maintains a strong lead in meal replacement thanks to its Formula 1, which claims to offer high quality soy and milk protein, vitamins, minerals, botanicals and herbal products that help with weight management. Meanwhile, the company’s Thermo Herbal Concentrate brand dominated slimming teas, claiming to burn fat quickly and in a natural way with a combination of botanical ingredients composed mainly of green tea and other antioxidants.

Broad portfolio ensures Omnilife is well-positioned in weight loss supplements

Omnilife Bolivia is the second largest player in weight management and wellbeing, with a particularly strong share in weight loss supplements thanks to its wide product range. The company’s most important weight loss supplement product is Dolce Vita, which claims to help control weight, regulate blood glucose levels and counter craving for sweets.

Imported products dominate due to continued investment in innovation

Domestic production remains very limited in weight management and wellbeing due to the strong branding positioning of global companies, which are constantly launching new products. Technology thus constitutes an important entry barrier for potential local competitors.

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