Weight Management and Wellbeing in Bolivia

PROSPECTS

Wellbeing awareness continues to grow among Bolivian consumers

Physical appearance is increasingly important to Bolivian consumers, particularly in the millennial segment. This lifestyle trend includes an emphasis on balanced nutrition, the practice of physical activities, and consumption of products that support weight control and wellbeing in general.

New eating habits lead to rise in obesity

Time-pressured modern lifestyles are forcing consumers to eat away from home more frequently than in the past. With consumers often choosing convenience over nutritional value and eating hurriedly or on-the-go, fast food restaurants have shown strong growth in the country.

Meal replacement remains the largest category

Meal replacement remains the largest weight management and wellbeing category and the main focus for companies. The category is highly competitive, with new products constantly being released.

COMPETITIVE LANDSCAPE

Commercial Miclar SRL dominates in meal replacement and slimming teas

Comercial Miclar’s Herbalife Nutrition brand maintained a strong lead in meal replacement in 2018 thanks to its Formula 1 product, which claims to have high quality soy and milk proteins, vitamins, minerals, botanicals and herbal products that help in weight management. Meanwhile, the company’s Thermo Herbal Concentrate brand dominated the slimming teas category, claiming to burn fats quickly and in a natural way with a combination of botanical ingredients composed mainly of green tea and other antioxidants.

Omnilife leads in weight loss supplements due to broad product portfolio

Omnilife Bolivia SA is the second largest player in weight management and wellbeing, with a particularly strong share in weight loss supplements, thanks in part to the breadth of products with which it competes in the category. Its most important weight loss supplements product is Dolce Vita, which claims to help control weight, regulate blood glucose levels and counter the craving for sweets.

Imported products expected to continue to dominate

Domestic production is very limited in weight management and wellbeing due to the strong branding positioning of global companies, which are constantly launching new products. Technology constitutes an important entry barrier for potential local competitors.

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