Weight Management and Wellbeing in Switzerland

PROSPECTS

Weight management and wellbeing loses consumer support

Weight management and wellbeing registered a marginal increase in value sales in 2019, reflecting a drop in consumer demand for weight management. A large number of Swiss consumers are adopting a healthy lifestyle of regular exercise and wholesome diets and the focus on weight management as a quick fix has shifted to a holistic approach.

Meal replacement products continue to improve, supporting growth

Despite the increasing focus on living healthier lifestyles, hectic lifestyles mean that not all Swiss consumers have the time to exercise regularly or to prepare healthy meals at home or to take to work for lunch. Meal replacement remains a popular method of weight management, as these products are often convenient to prepare and consume, even at work.

Continued declines in demand expected for weight loss supplements and OTC obesity

Weight loss supplements and OTC obesity are set to witness further declines in demand over the forecast period given harsh critiques from the medical establishment and negative reviews in the press. Sufferers are expected to increasingly prefer to take prescription drugs, as they are perceived to be the safer route for the treatment of obesity.

COMPETITIVE LANDSCAPE

Highly fragmented category

Weight management and wellbeing is targeted by numerous companies of varying sizes, which has led to fragmentation, with each company having a small share. Biomed led in 2019; having adopted a multibrand strategy and targeting several categories, it has broadened its market opportunities.

Further fragmentation expected, whilst social media, tabloids likely to increasingly influence trends

Fragmentation is expected to remain in weight management and wellbeing over the forecast period as the category attracts small- and medium-sized companies due to the low entry barriers. Future trends are likely to be influenced by social media and tabloids as consumers increasingly derive advice and recommendations from these sources to solve their weight issues.

Alternative products likely to pose an increasing threat

The trend towards living healthy lifestyles creates an opportunity for weight management products, but also supports alternative ways of losing weight. Products such as sports nutrition and healthy food options, as well as diet and training programmes, are potential threats to further growth of weight management and wellness products, in particular weight loss supplements.

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