Weight Management and Wellbeing in Switzerland

PROSPECTS

Weight management loses consumer support

In 2018, weight management and wellbeing registered a marginal increase in value sales, reflecting a drop in consumer demand for weight management. A large number of Swiss consumers are adopting a healthy lifestyle of regular exercise and wholesome diet and the focus on weight management as a quick fix has shifted to a holistic approach.

Continued sales decline expected for weight loss supplements and OTC obesity

In the forecast period, only a marginally positive CAGR at constant 2018 prices is expected for weight management and wellbeing as the current category dynamics are set to continue. Weight loss supplements will suffer more losses due to a fall in demand.

Weight-related problems burden the health system

The number of overweight people has increased noticeably in the last decades and is burdening Switzerland’s health system. Stressful lifestyles with little time to eat proper meals and lack of exercise are mainly responsible for the situation.

COMPETITIVE LANDSCAPE

Highly fragmented category

Weight management and wellbeing is targeted by numerous companies of varying sizes, which has led to fragmentation, with each company having a small share. Biomed led in 2018; having adopted a multibrand strategy and targeting several categories, it has broadened its market opportunities.

Convenience plays an important role in increasing demand

Some categories in weight management and wellbeing registered growth in 2018. For example, meal replacement proved popular as these products appeal to time-poor consumers due to the convenience they offer.

Low entry barriers set to invite further fragmentation, whilst social media, tabloids expected to increasingly influence trends

Fragmentation is expected to continue to be seen in the forecast period as the category attracts small and medium-sized companies due to low entry barriers. Future trends are likely to be influenced by social media and tabloids as consumers increasingly derive advice and recommendations from these sources to solve their weight issues.

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