Rx/Reimbursement Adult Incontinence in Hungary

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Rx/Reimbursement adult incontinence in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Rx/Reimbursement adult incontinence in Hungary?
  • Which are the leading brands in Rx/Reimbursement adult incontinence in Hungary?
  • How are products distributed in Rx/Reimbursement adult incontinence in Hungary?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Rx/Reimbursement adult incontinence products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Rx/Reimbursement Adult Incontinence in Hungary - Category analysis

KEY DATA FINDINGS

Increased sales from doctors’ prescriptions in 2021
Retail players have a strong foothold in the channel
Ageing population to support future growth
More education and greater product awareness could benefit Rx sales
Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026

Tissue and Hygiene in Hungary - Industry Overview

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
Table 5 Birth Rates 2016-2021
Table 6 Infant Population 2016-2021
Table 7 Female Population by Age 2016-2021
Table 8 Total Population by Age 2016-2021
Table 9 Households 2016-2021
Table 10 Forecast Infant Population 2021-2026
Table 11 Forecast Female Population by Age 2021-2026
Table 12 Forecast Total Population by Age 2021-2026
Table 13 Forecast Households 2021-2026
Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Rx/Reimbursement adult incontinence

To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.

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