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Learn moreJun 2020
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According to Serbian law on health insurance, there is a defined list of patient who are eligible to receive rx/reimbursement services. There were no changes to the legislation framework which enables this service in 2019.
It is not entirely clear which brands were available in rx/reimbursement adult incontinence in 2019. In an interview with the National Health Insurance Fund (RFZO) for a local Serbian internet portal, RFZO stated it did not have full information of which pharmacies acquire rx/reimbursement adult incontinence and this indicates that each pharmacy has the freedom to choose the best supplier for them, instead of it being standardised through cited suppliers per se.
Due to the noted ongoing stigma attached to adult incontinence products, growth may have been restricted in rx/reimbursement adult incontinence due to some patients being put off by the process of being examined by two different doctors to receive the service. As noted in retail adult incontinence, modernisation of image could go some way to help list the stigma and enable more patients to feel comfortable about using such a service.
Sales of rx/reimbursement adult incontinence are expected to grow by just 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.
As with retail adult incontinence, it is noted that there is still a lot of stigma attached to incontinence in Serbia and many consumers are embarrassed to purchase such items. It is also noted that there is little advertising and few awareness campaigns.
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Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Serbia with research from Euromonitor's team of in-country analysts.
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If you're in the Rx/Reimbursement adult incontinence industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.