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A demographic trend with higher growth in the number of older adults than children being born has positively impacted sales of adult incontinence, including rx/reimbursement adult incontinence. Due to the ageing population and longer average life span, the number of consumers enquiring about rx/reimbursement adult incontinence is continuing to grow.
The new regulation conceded by the Polish Government in 2018, lifted the amount of rx/reimbursement for adult incontinence that a consumer is entitled to. From 60 units a month, a new allowance was set at a higher 90 units a month.
In 2019 rx/reimbursement adult incontinence experienced robust growth. This was partially due to an improvement in the actual funding targeted to support people in need, especially the elderly.
Sales of rx/reimbursement adult incontinence are expected to grow by just 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.
Over the forecast period, the demographic trend is expected to continue with higher growth in the number of older adults in Poland. This will typically increase the risk of more people suffering from adult incontinence.
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Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement Adult incontinence industry in Poland with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.