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Country Report

Rx/Reimbursement Adult incontinence in

Rx/Reimbursement Adult Incontinence in Denmark

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Ageing population and cost factors underpin performance

The country’s ageing population and rising obesity rate served to ensure a natural increase in demand for adult incontinence products in 2019. Rx/reimbursement adult incontinence faced rising costs prior to COVID-19.

Essity dominates with Tena thanks to economies of scale

Essity remained dominant in the category in 2019. This is due to its strongly established Nordic presence, and the fact that it operates on a global scale with its Tena brand, which is synonymous with adult incontinence.

Domestic Abena A/S appeals with lower-cost alternatives

Domestic entity Abena A/S also has a measurable presence. The player’s advantages are its local market knowledge and strong niche focus on adult incontinence.

2020 AND BEYOND

COVID-19 impact

Sales of retail adult incontinence products are expected to grow by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is unchanged on the performance forecast in our 2020 edition of tissue and hygiene, published in February 2020 (pre-COVID-19).

Recovery and opportunities

Economic recovery post COVID-19 is likely to stimulate demand for AFH incontinence products. This is expected to occur as spending power increases, as does consumers’ propensity to travel.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement Adult incontinence industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement Adult incontinence industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement Adult incontinence in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement Adult incontinence in Denmark?
What are the major brands in Denmark?
What are the most important channels for Rx/Reimbursement Adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Rx/Reimbursement Adult Incontinence in Denmark - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population and cost factors underpin performance

Essity dominates with Tena thanks to economies of scale

Domestic Abena A/S appeals with lower-cost alternatives

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Digital platforms become increasingly important for both marketing and sales, offering convenience and price advantages

Lack of differentiation underpins strength of private label, improvements to fit and effectiveness boost branded performance elsewhere

Some return to focus on added-value innovations expected, but COVID-19 impact set to remain evident for foreseeable future

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 5 Birth Rates 2014-2019
Table 6 Infant Population 2014-2019
Table 7 Female Population by Age 2014-2019
Table 8 Total Population by Age 2014-2019
Table 9 Households 2014-2019
Table 10 Forecast Infant Population 2019-2024
Table 11 Forecast Female Population by Age 2019-2024
Table 12 Forecast Total Population by Age 2019-2024
Table 13 Forecast Households 2019-2024

MARKET DATA

Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Denmark

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Ageing population and cost factors underpin performance

Essity dominates with Tena thanks to economies of scale

Domestic Abena A/S appeals with lower-cost alternatives

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

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Table of Contents

Rx/Reimbursement Adult Incontinence in Denmark - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Ageing population and cost factors underpin performance

Essity dominates with Tena thanks to economies of scale

Domestic Abena A/S appeals with lower-cost alternatives

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Digital platforms become increasingly important for both marketing and sales, offering convenience and price advantages

Lack of differentiation underpins strength of private label, improvements to fit and effectiveness boost branded performance elsewhere

Some return to focus on added-value innovations expected, but COVID-19 impact set to remain evident for foreseeable future

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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