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The country’s ageing population and rising obesity rate served to ensure a natural increase in demand for adult incontinence products in 2019. Rx/reimbursement adult incontinence faced rising costs prior to COVID-19.
Essity remained dominant in the category in 2019. This is due to its strongly established Nordic presence, and the fact that it operates on a global scale with its Tena brand, which is synonymous with adult incontinence.
Domestic entity Abena A/S also has a measurable presence. The player’s advantages are its local market knowledge and strong niche focus on adult incontinence.
Sales of retail adult incontinence products are expected to grow by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is unchanged on the performance forecast in our 2020 edition of tissue and hygiene, published in February 2020 (pre-COVID-19).
Economic recovery post COVID-19 is likely to stimulate demand for AFH incontinence products. This is expected to occur as spending power increases, as does consumers’ propensity to travel.
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Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement Adult incontinence industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rx/Reimbursement Adult incontinence industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rx/Reimbursement Adult incontinence in Denmark market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.