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Healthcare costs continued to rise in the Netherlands in 2019 and, as a result, premiums went up. Premiums also rose slightly to compensate for the deductible element, which was frozen by the government at EUR385 (and will remain that way in 2020).
The population aged 65+ continued to rise in the Netherlands in 2019, increasing the demand for care, a scenario which is set to continue throughout the forecast period. The consumer base for Rx/reimbursement adult incontinence is therefore increasing, as the majority of users are older people due to diverse medical problems.
Incontinence materials from Abena are reimbursed by every Dutch health insurer. There is also the official Abena Webshop for all non-reimbursed products or orders for extra incontinence materials.
Sales of Rx/reimbursement adult incontinence are expected to decline by 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.
Over the forecast period, both volume and value sales of Rx/reimbursement adult incontinence are expected to continue to decline. Despite the consumer base for Rx/reimbursement adult incontinence products, namely the elderly population, being forecast to increase continually, this factor will be counterbalanced by increasing healthcare premiums, tighter rules on reimbursement, and the ease of purchasing products through retail.
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Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement Adult incontinence industry in Netherlands with research from Euromonitor's team of in-country analysts.
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If you're in the Rx/Reimbursement Adult incontinence industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.