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Country Report

Rx/Reimbursement adult incontinence in

Rx/Reimbursement Adult Incontinence in Austria

14 pages, Apr 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Easy access to adult incontinence products on prescription

Incontinence products are available on prescription in Austria for those who have severe incontinence problems which have been diagnosed by a doctor. This is why the majority of adult incontinence products sold in Austria actually fall under Rx/reimbursement adult incontinence.

Rx/reimbursement adult incontinence has less growth potential than retail adult incontinence

Austrian consumers do not usually hesitate to go to a doctor as soon as their problem is severe enough, as they understand that they have a good chance of getting free products on prescription. For this reason, Rx/reimbursement adult incontinence is much more mature than retail adult incontinence and has considerably less growth potential in the forecast period.

High concentration expected to prevail

According to trade sources, the competitive landscape in Rx/reimbursement adult incontinence is more concentrated than that in retail adult incontinence. The range of products covered by prescription varies amongst the different federal states; however, it is estimated that Essity with its Tena brand, Paul Hartmann with Molimed and Attends from Attends account for the majority of sales.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement adult incontinence in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement adult incontinence in Austria?
What are the major brands in Austria?
What are the most important channels for Rx/Reimbursement adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Rx/Reimbursement Adult Incontinence in Austria - Category analysis

HEADLINES

PROSPECTS

Easy access to adult incontinence products on prescription

Rx/reimbursement adult incontinence has less growth potential than retail adult incontinence

High concentration expected to prevail

CATEGORY DATA

Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

A good year for tissue and hygiene, despite maturity

Private label plays a strong role, as price is a major selling point

Essity leads tissue and hygiene with a broad portfolio of popular brands

Grocery retailers remains the leading distribution channel

Growing demand will not necessarily translate into equivalent value growth

MARKET INDICATORS

Table 5 Birth Rates 2012-2017
Table 6 Infant Population 2012-2017
Table 7 Female Population by Age 2012-2017
Table 8 Total Population by Age 2012-2017
Table 9 Households 2012-2017
Table 10 Forecast Infant Population 2017-2022
Table 11 Forecast Female Population by Age 2017-2022
Table 12 Forecast Total Population by Age 2017-2022
Table 13 Forecast Households 2017-2022

MARKET DATA

Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Easy access to adult incontinence products on prescription

Rx/reimbursement adult incontinence has less growth potential than retail adult incontinence

High concentration expected to prevail

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

WHY BUY THIS REPORT?

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Table of Contents

Rx/Reimbursement Adult Incontinence in Austria - Category analysis

HEADLINES

PROSPECTS

Easy access to adult incontinence products on prescription

Rx/reimbursement adult incontinence has less growth potential than retail adult incontinence

High concentration expected to prevail

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

A good year for tissue and hygiene, despite maturity

Private label plays a strong role, as price is a major selling point

Essity leads tissue and hygiene with a broad portfolio of popular brands

Grocery retailers remains the leading distribution channel

Growing demand will not necessarily translate into equivalent value growth

MARKET INDICATORS

MARKET DATA

SOURCES

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