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Country Report

Rx/Reimbursement adult incontinence in

Rx/Reimbursement Adult Incontinence in Austria

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Growth in the older population and growing acceptance of incontinence boost sales

Consumers aged 65+ account for almost 20% of the Austrian population, with this percentage seeing a continuous rise. As the risk of moderate to severe incontinence grows with age, it is reasonable that the demand for incontinence products also keeps increasing.

Rx/reimbursement incontinence is complicated and restricts choice

When it comes to eligibility and reimbursement practices, every district in Austria is slightly different. This situation complicates things not only for manufacturers and providers, but also for consumers.

Brand performance depends strongly on the region

Tena from Essity Austria and Molimed from Paul Hartmann remained amongst the leading brands in Rx/reimbursement adult incontinence in 2019. Often, specific contracts with insurance companies and healthcare providers, which usually also include other products and medicinal equipment, are put in place to receive the best deals.

2020 AND BEYOND

COVID-19 impact

Rx/reimbursement adult incontinence is expected to grow by 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.

Recovery and opportunities

COVID-19 is not expected to have a direct impact on Rx/reimbursement in the forecast period. Structures in the medical and healthcare system in Austria are unlikely to change significantly over time.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement adult incontinence in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement adult incontinence in Austria?
What are the major brands in Austria?
What are the most important channels for Rx/Reimbursement adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Rx/Reimbursement Adult Incontinence in Austria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in the older population and growing acceptance of incontinence boost sales

Rx/reimbursement incontinence is complicated and restricts choice

Brand performance depends strongly on the region

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic development contributes to growth, but environmental concerns limit the increase

Private label accounts for the highest sales, leading store-based retailing to dominate

Return to more normal rates of growth across the board from the middle of the forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 5 Birth Rates 2014-2019
Table 6 Infant Population 2014-2019
Table 7 Female Population by Age 2014-2019
Table 8 Total Population by Age 2014-2019
Table 9 Households 2014-2019
Table 10 Forecast Infant Population 2019-2024
Table 11 Forecast Female Population by Age 2019-2024
Table 12 Forecast Total Population by Age 2019-2024
Table 13 Forecast Households 2019-2024

MARKET DATA

Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Growth in the older population and growing acceptance of incontinence boost sales

Rx/reimbursement incontinence is complicated and restricts choice

Brand performance depends strongly on the region

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

WHY BUY THIS REPORT?

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Table of Contents

Rx/Reimbursement Adult Incontinence in Austria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in the older population and growing acceptance of incontinence boost sales

Rx/reimbursement incontinence is complicated and restricts choice

Brand performance depends strongly on the region

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic development contributes to growth, but environmental concerns limit the increase

Private label accounts for the highest sales, leading store-based retailing to dominate

Return to more normal rates of growth across the board from the middle of the forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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