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Consumers aged 65+ account for almost 20% of the Austrian population, with this percentage seeing a continuous rise. As the risk of moderate to severe incontinence grows with age, it is reasonable that the demand for incontinence products also keeps increasing.
When it comes to eligibility and reimbursement practices, every district in Austria is slightly different. This situation complicates things not only for manufacturers and providers, but also for consumers.
Tena from Essity Austria and Molimed from Paul Hartmann remained amongst the leading brands in Rx/reimbursement adult incontinence in 2019. Often, specific contracts with insurance companies and healthcare providers, which usually also include other products and medicinal equipment, are put in place to receive the best deals.
Rx/reimbursement adult incontinence is expected to grow by 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.
COVID-19 is not expected to have a direct impact on Rx/reimbursement in the forecast period. Structures in the medical and healthcare system in Austria are unlikely to change significantly over time.
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Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement Adult incontinence industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Rx/Reimbursement Adult incontinence industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Rx/Reimbursement Adult incontinence in Austria market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.