Incontinence is a condition that often causes embarrassment and it not only affects the older generation. For instance, women often suffer urine leakage after having children, though women often use sanitary protection products to cope with this.
Rx/reimbursement adult incontinence products are purchased in pharmacies. Only partial discounts are offered for patients who have a proven need.
Rx/reimbursement adult incontinence is expected to record marginally negative average value growth at constant 2021 prices over the forecast period. The current setup of Lithuania’s reimbursement system is likely to present a barrier to further growth.
As consumers are only partially compensated for Rx/reimbursement adult continence products, they are still price conscious. It is expected that inflation may rise over the forecast period, due to continuing global supply disruptions and rising global energy costs and this could lead to increasing price sensitivity among consumers.
The outlook over the long term is positive. A supporting factor raising demand is the ageing population.
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Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.
See All of Our DefinitionsThis report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.
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