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Country Report

Rx/Reimbursement adult incontinence in

Rx/Reimbursement Adult Incontinence in Lithuania

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Redefinition of incontinence in healthcare system is a game-changer

The category returned to value sales growth in 2019 after the legal regulations regarding Rx/reimbursement were amended in 2018. In 2018, the definition of incontinence in the healthcare system was revised, with a declaration that incontinence is an illness and not a parallel diagnosis.

Retail brands also lead the prescription channel, with innovation strengthening

Due to the relatively small size of the market and a competitive landscape that lacks intensity, the composition of Rx/reimbursement adult incontinence is not very dissimilar to retail or AFH channels. Tena and Seni are the major brands, both available in retail as well and benefiting from strong shelf presence and reputation among consumers.

More consumers begin to invest in products specific to their condition

In 2019, it was still a common practice for women to use sanitary protection products for light or moderate incontinence in Lithuania, not only owing to a lack of knowledge regarding incontinence products, but also because they are often reluctant to address the condition more directly. However, as more consumers are becoming more educated, perceiving their condition as an illness and starting to acquire proper incontinence products, sales in the prescription channel are benefiting.

2020 AND BEYOND

COVID-19 impact

The impact of the COVID-19 on the category is likely to be more significant among the elderly, the greatest users of these products. In 2020, sales of Rx/reimbursement adult incontinence are expected to stagnate in 2019 constant value terms.

Recovery and opportunities

Combined with the easier access to reimbursable adult incontinence thanks to healthcare amendments in 2018, the need for many of the consumer base to keep shielding will keep boosting volume demand for the category over 2020. Over the remainder of the forecast period, volume sales growth is likely to continue, though without reaching the 2019 level, which was reached mainly thanks to the favourable 2018 change in regulations.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement adult incontinence in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement adult incontinence in Lithuania?
What are the major brands in Lithuania?
What are the most important channels for Rx/Reimbursement adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Rx/Reimbursement Adult Incontinence in Lithuania - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Redefinition of incontinence in healthcare system is a game-changer

Retail brands also lead the prescription channel, with innovation strengthening

More consumers begin to invest in products specific to their condition

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demand for adult incontinence on the rise as Lithuania ages

Domestic company Grigeo maintains leadership in undynamic landscape

Market set to bounce back from COVID-19 within a year, but depopulation challenges continue

MARKET INDICATORS

Table 5 Birth Rates 2014-2019
Table 6 Infant Population 2014-2019
Table 7 Female Population by Age 2014-2019
Table 8 Total Population by Age 2014-2019
Table 9 Households 2014-2019
Table 10 Forecast Infant Population 2019-2024
Table 11 Forecast Female Population by Age 2019-2024
Table 12 Forecast Total Population by Age 2019-2024
Table 13 Forecast Households 2019-2024

MARKET DATA

Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Redefinition of incontinence in healthcare system is a game-changer

Retail brands also lead the prescription channel, with innovation strengthening

More consumers begin to invest in products specific to their condition

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

WHY BUY THIS REPORT?

Want to find out more about this report?

Table of Contents

Rx/Reimbursement Adult Incontinence in Lithuania - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Redefinition of incontinence in healthcare system is a game-changer

Retail brands also lead the prescription channel, with innovation strengthening

More consumers begin to invest in products specific to their condition

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demand for adult incontinence on the rise as Lithuania ages

Domestic company Grigeo maintains leadership in undynamic landscape

Market set to bounce back from COVID-19 within a year, but depopulation challenges continue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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