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Country Report

Rx/Reimbursement adult incontinence in

Rx/Reimbursement Adult Incontinence in Turkey

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RX/reimbursement adult incontinence benefits from the changing reimbursement system

RX/reimbursement adult incontinence registered steady volume growth in Turkey over the review period, thanks to rising awareness of the reimbursement system, and the stigma associated with urinary incontinence decreasing among the older population, owing to the increase in the education level of society. In the latter part of the review period, various fast-moving consumer goods struggled in terms of both volume and value sales, owing to a substantial decline in the purchasing power of consumers following the sharp decline in the value of the Turkish lira.

Fierce price competition will slightly hinder value growth

In the latter part of the review period, RX/reimbursement adult incontinence saw only limited average unit price increases, owing to rising price competition within the category, mainly as a consequence of the entry of a number of domestic players, such as Hayat Kimya Sanayi AS, Eczacibasi Tuketim Urunleri San ve Tic AS and numerous local producers mainly located in Gaziantep region. As they entered the category with competitive prices, the existing players were forced to hold down their prices, and thus the category saw average unit price growth that was below the inflation rate over the review period.

Companies will focus on increasing their presence in pharmacies

During the review period, category players’ main focus in terms of retail channels was on specialist medical stores, as such stores were successful at creating loyal customers by providing a number of services, such as home delivery and reimbursement. However, as the system changed at the end of 2017, bureaucratic processes in the reimbursement system were eliminated and the system was completely automated.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement adult incontinence in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement adult incontinence in Turkey?
What are the major brands in Turkey?
What are the most important channels for Rx/Reimbursement adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

HEADLINES

PROSPECTS

RX/reimbursement adult incontinence benefits from the changing reimbursement system

Fierce price competition will slightly hinder value growth

Companies will focus on increasing their presence in pharmacies

CATEGORY DATA

Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

Positive growth in current value sales continues in tissue and hygiene

Deterioration in the economy causes a slowdown in volume sales

Private label gains volume and value share in 2018

Emerging retailing formats demonstrate healthy growth despite the deterioration in the economy

Upward trend in value sales will continue in the forecast period

MARKET INDICATORS

Table 5 Birth Rates 2013-2018
Table 6 Infant Population 2013-2018
Table 7 Female Population by Age 2013-2018
Table 8 Total Population by Age 2013-2018
Table 9 Households 2013-2018
Table 10 Forecast Infant Population 2018-2023
Table 11 Forecast Female Population by Age 2018-2023
Table 12 Forecast Total Population by Age 2018-2023
Table 13 Forecast Households 2018-2023

MARKET DATA

Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RX/reimbursement adult incontinence benefits from the changing reimbursement system

Fierce price competition will slightly hinder value growth

Companies will focus on increasing their presence in pharmacies

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

WHY BUY THIS REPORT?

Want to find out more about this report?

Table of Contents

Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

HEADLINES

PROSPECTS

RX/reimbursement adult incontinence benefits from the changing reimbursement system

Fierce price competition will slightly hinder value growth

Companies will focus on increasing their presence in pharmacies

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

Positive growth in current value sales continues in tissue and hygiene

Deterioration in the economy causes a slowdown in volume sales

Private label gains volume and value share in 2018

Emerging retailing formats demonstrate healthy growth despite the deterioration in the economy

Upward trend in value sales will continue in the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RX/reimbursement adult incontinence benefits from the changing reimbursement system

Fierce price competition will slightly hinder value growth

Companies will focus on increasing their presence in pharmacies

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

WHY BUY THIS REPORT?

Want to find out more about this report?

Table of Contents

Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

HEADLINES

PROSPECTS

RX/reimbursement adult incontinence benefits from the changing reimbursement system

Fierce price competition will slightly hinder value growth

Companies will focus on increasing their presence in pharmacies

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

Positive growth in current value sales continues in tissue and hygiene

Deterioration in the economy causes a slowdown in volume sales

Private label gains volume and value share in 2018

Emerging retailing formats demonstrate healthy growth despite the deterioration in the economy

Upward trend in value sales will continue in the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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Recently Viewed

Complete Catalogue

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