Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Rx/Reimbursement adult incontinence in

Rx/Reimbursement Adult Incontinence in Turkey

16 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising awareness of the Rx/reimbursement system will positively impact sales

Rx/reimbursement adult incontinence had a low base of volume sales over the review period when per capita consumption is taken into consideration, largely due to the stigma associated with incontinence amongst both men and women in the country. Nevertheless, this started to decrease in the latter stages of the review period, as a consequence of the drastic increase in the average level of education, as well as consumers having easier access to information thanks to the rapid spread of broadband internet.

Fierce price competition is predicted to hinder value growth

In the earlier stages of the review period, Rx/reimbursement adult incontinence was mainly dominated by a limited number of companies; thus, there was no significant price competition in the category. However, from 2014 onwards, two domestic companies, Hayat Kimya and Ipek Kagit, announced they were entering adult incontinence in Turkey, and this immediately brought about fierce price competition.

Greater fragmentation along with the entry of new players

Thanks to the steady positive volume growth in the category, the number of players within adult incontinence rapidly increased over the review period, with the entry of both domestic and international brands spanning from the low- to high-end of the price spectrum. Particularly in the later review period, the presence of economy brands on the shelves of medical stores saw a marked increase, following the deterioration in the economy, which caused noticeable stagnation in consumers’ incomes.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

DELIVERY

Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement adult incontinence in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement adult incontinence in Turkey?
What are the major brands in Turkey?
What are the most important channels for Rx/Reimbursement adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

Want to find out more about this report?

Request more information

Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

HEADLINES

PROSPECTS

Rising awareness of the Rx/reimbursement system will positively impact sales

Fierce price competition is predicted to hinder value growth

Greater fragmentation along with the entry of new players

CATEGORY DATA

Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records value growth, largely thanks to increasing prices

Volume growth is mainly driven by urbanisation and the increasing population

The growth trend continues in private label in 2017

Internet retailing becomes significant in tissue and hygiene

Volume growth is expected to continue in the forecast period

MARKET INDICATORS

Table 5 Birth Rates 2012-2017
Table 6 Infant Population 2012-2017
Table 7 Female Population by Age 2012-2017
Table 8 Total Population by Age 2012-2017
Table 9 Households 2012-2017
Table 10 Forecast Infant Population 2017-2022
Table 11 Forecast Female Population by Age 2017-2022
Table 12 Forecast Total Population by Age 2017-2022
Table 13 Forecast Households 2017-2022

MARKET DATA

Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising awareness of the Rx/reimbursement system will positively impact sales

Fierce price competition is predicted to hinder value growth

Greater fragmentation along with the entry of new players

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

WHY BUY THIS REPORT?

Want to find out more about this report?

Table of Contents

Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

HEADLINES

PROSPECTS

Rising awareness of the Rx/reimbursement system will positively impact sales

Fierce price competition is predicted to hinder value growth

Greater fragmentation along with the entry of new players

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records value growth, largely thanks to increasing prices

Volume growth is mainly driven by urbanisation and the increasing population

The growth trend continues in private label in 2017

Internet retailing becomes significant in tissue and hygiene

Volume growth is expected to continue in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports