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Country Report

Rx/Reimbursement adult incontinence in

Rx/Reimbursement Adult Incontinence in Turkey

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Automated reimbursement system attracts many in 2019

RX/reimbursement adult incontinence continued to benefit from rising awareness of the new and more automated reimbursement system in 2019. Sales also benefited from the stigma associated with urinary incontinence decreasing among the older population, owing to increased education levels in society, in addition to population ageing and ongoing urbanisation.

Chemists/pharmacies continue to benefit from offering automated reimbursement in 2019

For much of the review period, players’ main focus in of distribution was specialist medical stores, with these stores attracting loyal customers by providing home delivery and reimbursements. However, the reimbursement system was fully automated at the end of 2017, with chemists/pharmacies becoming able to deduct reimbursement value at the point-of-sale.

Ontex faces growing competition from economy local brands in 2019

Ontex continued to benefit from its exceptionally wide distribution network and its successful brand communication activities in 2019, with its Canped brand perceived as offering affordable products and adequate quality. Ontex thus continued to lead RX/reimbursement adult incontinence in 2019.

2020 AND BEYOND

COVID-19 impact

Sales of RX/reimbursement adult incontinence are expected to grow by 6% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.

Recovery and opportunities

Over the forecast period, it is predicted that RX/reimbursement adult incontinence will continue to gain volume share within overall adult incontinence sales, given increasing awareness of the convenience of the new on-site reimbursement system. In addition, ongoing urbanisation is leading to a more informed consumer base and reducing the stigma associated with incontinence, while also offering many easier access to these products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement adult incontinence industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement adult incontinence in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement adult incontinence in Turkey?
What are the major brands in Turkey?
What are the most important channels for Rx/Reimbursement adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Automated reimbursement system attracts many in 2019

Chemists/pharmacies continue to benefit from offering automated reimbursement in 2019

Ontex faces growing competition from economy local brands in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2014-2019
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2014-2019
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Currency depreciation and economic uncertainty hit sales in 2019

Discounters’ private label ranges and economy brands attract price-sensitive consumers via low prices in 2019

Further economic uncertainty likely due to impact of COVID-19 in forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 5 Birth Rates 2014-2019
Table 6 Infant Population 2014-2019
Table 7 Female Population by Age 2014-2019
Table 8 Total Population by Age 2014-2019
Table 9 Households 2014-2019
Table 10 Forecast Infant Population 2019-2024
Table 11 Forecast Female Population by Age 2019-2024
Table 12 Forecast Total Population by Age 2019-2024
Table 13 Forecast Households 2019-2024

MARKET DATA

Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Automated reimbursement system attracts many in 2019

Chemists/pharmacies continue to benefit from offering automated reimbursement in 2019

Ontex faces growing competition from economy local brands in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

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Table of Contents

Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Automated reimbursement system attracts many in 2019

Chemists/pharmacies continue to benefit from offering automated reimbursement in 2019

Ontex faces growing competition from economy local brands in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Currency depreciation and economic uncertainty hit sales in 2019

Discounters’ private label ranges and economy brands attract price-sensitive consumers via low prices in 2019

Further economic uncertainty likely due to impact of COVID-19 in forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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