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Country Report

Rx/Reimbursement Adult incontinence in

Rx/Reimbursement Adult Incontinence in Turkey

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Further strong growth for RX/reimbursement adult incontinence due to rising price sensitivity and some stockpiling during pandemic by vulnerable consumers

A much larger category compared to retail adult incontinence in Turkey, RX/reimbursement adult incontinence recorded an upturn in demand in 2020 with concerns over potential product shortages encouraging initial stockpiling due to the pandemic, with many incontinence sufferers also classed as vulnerable due to other health conditions and thus stocking up in order to self-isolate. This resulted in double-digit volume growth with the category outperforming the review period as a whole.

Improvements to state reimbursement system supports accessibility

An increasing number of Turks have benefited from the state reimbursement system, driving an ongoing strong performance for the category over the review period. The social security service offers the reimbursement for part of the monthly adult incontinence products used by families for the old and the infirm, with a higher number of consumers becoming aware of this service, particularly since the reimbursement system was fully automated at the end of 2017, enabling chemists/pharmacies to deduct reimbursement value at the point-of-sale.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement Adult incontinence industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Rx/Reimbursement Adult incontinence industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Rx/Reimbursement Adult incontinence in Turkey market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Rx/Reimbursement Adult incontinence in Turkey?
What are the major brands in Turkey?
What are the most important channels for Rx/Reimbursement Adult incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

WHY BUY THIS REPORT?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Further strong growth for RX/reimbursement adult incontinence due to rising price sensitivity and some stockpiling during pandemic by vulnerable consumers

Improvements to state reimbursement system supports accessibility

RECOVERY AND OPPORTUNITIES

Further demand predicted for RX/reimbursement adult incontinence due to growing awareness and benefits of this service

Press criticism likely to encourage further increase in reimbursement value

CATEGORY DATA

Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 5 Birth Rates 2015-2020
Table 6 Infant Population 2015-2020
Table 7 Female Population by Age 2015-2020
Table 8 Total Population by Age 2015-2020
Table 9 Households 2015-2020
Table 10 Forecast Infant Population 2020-2025
Table 11 Forecast Female Population by Age 2020-2025
Table 12 Forecast Total Population by Age 2020-2025
Table 13 Forecast Households 2020-2025

MARKET DATA

Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Rx/Reimbursement Adult Incontinence in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Further strong growth for RX/reimbursement adult incontinence due to rising price sensitivity and some stockpiling during pandemic by vulnerable consumers

Improvements to state reimbursement system supports accessibility

Overview

Why buy this report?

SAMPLES

DELIVERY

OVERVIEW

WHY BUY THIS REPORT?

Want to find out more about this report?

Table of Contents

Rx/Reimbursement Adult Incontinence in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Further strong growth for RX/reimbursement adult incontinence due to rising price sensitivity and some stockpiling during pandemic by vulnerable consumers

Improvements to state reimbursement system supports accessibility

RECOVERY AND OPPORTUNITIES

Further demand predicted for RX/reimbursement adult incontinence due to growing awareness and benefits of this service

Press criticism likely to encourage further increase in reimbursement value

CATEGORY DATA

Tissue and Hygiene in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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