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France’s ageing population and rising life expectancy continued to fuel demand for RX/reimbursement adult incontinence products in 2019. This trend is benefiting moderate/heavy incontinence products in particular as older consumers often need heavier and whole change products, which are more expensive, thus driving value sales.
In France, non-prescribed adult incontinence products are generally not reimbursed by the public healthcare insurance scheme. However, some type of reimbursement is available.
With the French government looking to substantially reduce its public deficit by 2020, the scope of reimbursement is set to remain heavily restricted over the forecast period. Under the existing RX/reimbursement system, payment is made through the public healthcare insurance scheme according to a predetermined reimbursement list.
Sales of Rx/reimbursement adult incontinence are expected to grow by 4% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19.
With an ageing population the target audience for adult incontinence products is growing which should benefit sales over the forecast period. It is not believed that COVID-19 will have any significant direct impact on sales over the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Rx/Reimbursement Adult incontinence industry in France with research from Euromonitor's team of in-country analysts.
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