Executive Summary

Apr 2019
PROSPECTS
Japan heavily dependent on domestic potato production which limits supply

Potatoes accounts for the majority of total volume sales of starchy roots in Japan and the category recorded growth for the second year running in 2018 after a long period of decline. Japan relies mostly on domestic production for its fresh potatoes due to tight restrictions on the importing of potatoes which are in place to prevent the entry of pests and diseases.

Sweet potatoes seen as tasty and healthy

Sweet potatoes is the second largest category within starchy roots in Japan with consumers being attracted to the sweet taste of locally-produced products as well as the range of associated health benefits. Japanese sweet potatoes are sweeter than varieties from other parts of the world and are commonly used in the making of a range of desserts such as sweet potato pie and daigaku imo (fried and candied sweet potatoes), and healthy desserts, such as hoshi imo (dried sweet potatoes) and yaki imo (baked sweet potatoes).

Interest in other roots continues to decline

Sales of other roots continued to decline in 2018 with this being driven in part by the time consuming process of preparing these products. Satoimo (taro) and nagaimo (yam) are two of the most popular other roots in Japan appearing in traditional dishes such as stews and soups, but sales have been declining due to several reasons.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Starchy Roots in Japan

Samples:

FAQs about samples

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Starchy Roots industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Starchy Roots industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Starchy Roots in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Starchy Roots in Japan?
  • What are the major brands in Japan?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Starchy Roots sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.

Starchy Roots in Japan - Category analysis

HEADLINES

PROSPECTS

Japan heavily dependent on domestic potato production which limits supply
Sweet potatoes seen as tasty and healthy
Interest in other roots continues to decline
Summary 1 Major Processors of Starchy Roots

CATEGORY DATA

Table 1 Total Sales of Starchy Roots by Category: Total Volume 2013-2018
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Starchy Roots by Category: Volume 2013-2018
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Starchy Roots by Category: Value 2013-2018
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2013-2018
Table 7 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 8 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2013-2018
Table 9 Forecast Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 10 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 12 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 13 Forecast Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 14 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023

Fresh Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Fresh food faces challenges in 2018
Health and wellness has strong influence on fresh food sales
Supermarkets dominate but internet retailing on the rise
Fresh food sales expected to remain stable

MARKET DATA

Table 15 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 17 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Related Reports