Anticipated positive growth in volume sales of starchy roots in Morocco, primarily driven by potatoes and beetroot. Home consumption is expected to remain high as more Moroccans opt for home-cooked meals to economise.
Fresh potatoes may face heightened competition from processed and frozen options in both retail and foodservice sectors. Consumer preference for time-saving options due to busy lifestyles might drive the demand for ready-to-cook meals.
Consumer behaviour is shifting towards convenience-oriented products, impacting the preference for processed and frozen potatoes. While home cooking remains prevalent, there is an observable trend towards seeking time-saving options in food preparation.
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Understand the latest market trends and future growth opportunities for the Starchy Roots industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See All of Our DefinitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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