Although consumers’ interest in health and wellness has been growing steadily for years, the COVID-19 pandemic led to increased interest as consumers sought to protect their health and wellbeing. Starchy roots have gained popularity in recent years for being nutritious and versatile, and sweet potatoes have become especially popular, as they are rich in vitamins and can be incorporated into a variety of dishes.
Prior to the COVID-19 pandemic, e-commerce sales of groceries maintained slow and steady growth. However, as consumers felt less comfortable leaving their homes in 2020, e-commerce sales of groceries increased sharply across all types of food.
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Starchy Roots
This is the aggregation of fresh and dried unprocessed potatoes, cassava, sweet potatoes and other roots. Starchy root-based products such as chips, crisps as well as flour are excluded.
See All of Our DefinitionsThis report originates from Passport, our Starchy Roots research and analysis database.
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