Executive Summary

Apr 2019
PROSPECTS
Potatoes remains a staple despite challenges

Potatoes dominates starchy roots with it being a staple of the US diet; however, the category recorded a further decline in total volume terms in 2018 as demand continued to drop. One factor behind this is the growing interest in low-carb and keto diets which advocate limiting the intake of potatoes.

Sweet potatoes continues to see strong growth

Sweet potatoes have always been a traditional part of American holidays such as Thanksgiving, but over the last 15 years they have grown to become a regular part of the diets of many consumers. A major reason behind this was the growing interest in fad diets such as the Atkins and Paleo diets, which promoted the consumption of sweet potatoes which are a natural and healthy alternative to sugar as well as being full of vitamins.

Interest in other starch roots remains comparitively limited

With regard to other roots and cassava the demand remains relatively niche in comparison to sweet potatoes and potatoes. While the latter are staples and are widely available the distribution of cassava and other roots is often limited to specialist food shops and ethnic markets.

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Starchy Roots in the US

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Starchy Roots industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Starchy Roots industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Starchy Roots in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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  • What are the major brands in USA?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Starchy Roots sales?

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This industry report originates from Passport, our Food market research database.

Starchy Roots in the US - Category analysis

HEADLINES

PROSPECTS

Potatoes remains a staple despite challenges
Sweet potatoes continues to see strong growth
Interest in other starch roots remains comparitively limited
Summary 1 Major Processors of Starchy Roots

CATEGORY DATA

Table 1 Total Sales of Starchy Roots by Category: Total Volume 2013-2018
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Starchy Roots by Category: Volume 2013-2018
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Starchy Roots by Category: Value 2013-2018
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2013-2018
Table 7 Sales of Starchy Roots by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 8 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2013-2018
Table 9 Forecast Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 10 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 12 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 13 Forecast Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 14 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023

Fresh Food in the US - Industry Overview

EXECUTIVE SUMMARY

Fresh food sees strong demand as consumers look for more natural meal options
Health and wellness trend continues to have strong influence
Internet retailing sees strong growth
Fresh food expected to see steady growth

MARKET DATA

Table 15 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 17 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

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