In 2018, imports of potatoes from the US were restricted to an area of 26km from the border into the country. This was a restriction implemented by the Mexican authorities after analysing the pests on US potatoes and deciding that they represented a risk for local species.
Over the forecast period, sales of potatoes, which account for most volume sales within starchy roots, are expected to continue to be driven by their affordability when compared with other food products. Potatoes are perceived as a healthy ingredient that provide satiety, and are widely consumed.
Sweet potatoes are not as popular as potatoes amongst Mexican consumers. Sweet potatoes are often prepared as an indulgent treat and offered by street vendors, or are used in very specific traditional dishes.
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