During the COVID-19 crisis, Spanish authorities implemented national lockdown measures including the closure of foodservice outlets around the country. This led to a considerable surge in retail sales of potatoes, especially during the lockdown months in 2020 as consumers cooked more of their daily meals at home.
Starchy roots has been hit hard by the closure of foodservice outlets throughout Spain during the country’s national lockdown period in 2020. Foodservice sales have also been restricted since the easing of national lockdown measures by further social distancing measures and limitations to outlets’ capacity throughout 2020 which are also contributing to a slower recovery and lower sales rates in the later months of 2020 even after the national lockdown came to an end.
Sweet potatoes have been increasing in popularity amongst Spanish consumers, and this trend is expected to continue during the forecast period. Many consumers are turning to sweet potatoes as a healthier alternative to potatoes as health and wellness trends gain traction in Spain.
In order to maintain and stimulate growth in starchy roots in the coming years, the main players in potatoes will continue to invest in technological advances and new facilities. With these investments, Spanish national potato operators are aiming to develop, for the first time in some cases, microwaveable solutions.
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This report originates from Passport, our Starchy Roots research and analysis database.
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