Starchy roots recorded slight growth in 2018. In Germany, starchy roots are mainly represented by potatoes, which dominates overall total volume sales.
Sweet potatoes is acting as a growth driver for overall starchy roots consumption in Germany in total volume terms. As a greater number of people become aware of the nutritional benefits, like fewer carbs and calories compared to white potatoes, the demand is expected to gradually increase.
Historically, starchy roots products have received comparatively little promotion and therefore struggle to gain consumer attention. In addition, there was very little innovation.
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