Executive Summary

Apr 2019
PROSPECTS
Drought conditions continue to affect South Africa’s potato crops

The drought which remained in effect in Western Cape and across much of the country in 2018 continued to affect potato plantings in southern parts of South Africa. Only about one-third of the usual plantings in the Koue Bokkeveld (Ceres area) are expected to be realised due to water supply constraints, although this is a relatively small area in terms of its contribution to the nation’s total potato crop.

High potato production costs pushes unit prices and places pressure on sales

Although average potato prices in South Africa were slightly higher in 2018 than in 2017, this was not enough to offset rising cultivation and distribution costs. It was thus a difficult year for the country’s potato producers, although the recovery of potato harvests in two of the country’s three major potato growing regions, Free State and Limpopo, resulted in some easing of the pressure on potato farmers.

Healthy eating trends boost demand for other starchy roots, notably beetroot

With South African consumers increasingly interested in healthy diets, fresh beetroot is becoming more appealing, boosting sales of other starchy roots. Beetroot is often served in salads, while fresh beetroot juice is particularly popular for its health-giving properties.

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Starchy Roots in South Africa

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Starchy Roots industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Starchy Roots industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Starchy Roots in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Starchy Roots in South Africa?
  • What are the major brands in South Africa?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Starchy Roots sales?

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This industry report originates from Passport, our Food market research database.

Starchy Roots in South Africa - Category analysis

HEADLINES

PROSPECTS

Drought conditions continue to affect South Africa’s potato crops
High potato production costs pushes unit prices and places pressure on sales
Healthy eating trends boost demand for other starchy roots, notably beetroot
Summary 1 Major Processors of Starchy Roots

CATEGORY DATA

Table 1 Total Sales of Starchy Roots by Category: Total Volume 2013-2018
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Starchy Roots by Category: Volume 2013-2018
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Starchy Roots by Category: Value 2013-2018
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023

Fresh Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Moderate and sustainable growth continues to define fresh food in South Africa
Drought conditions continue to affect several fresh food categories
Supermarkets, traditional grocery retailers remain the leading distribution channels
Steady performance expected in fresh food over the forecast period

MARKET DATA

Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

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