Potatoes dominates sales of starchy roots and the slow growth expected in potatoes over the forecast period is set to determine overall growth rates in starchy roots. Although potatoes remain at the core of the Australian diet, the category faces increasing pressure to maintain its status as the staple carbohydrate in the diets of increasingly health-conscious consumers.
Despite the dominance of potatoes in starchy roots, sweet potatoes continued to be the strongest performer year on year. This trajectory is expected to continue over the forecast period, particularly as health and wellness remains the overriding trend driving category growth.
In line with healthy alternatives gaining momentum across food categories, in 2018 New Zealand company T&G launched a range of low-carb potatoes called Lotatoes. This product has been naturally sourced and harvested and contains 40% fewer carbs and fewer calories than other commonly available potato varieties.
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