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The Indian government, along with the Ministry of Agriculture, is making good progress in cassava production. Cassava has been turned into a bumper crop, because of its low price point and popularity amongst rural consumers.
Moreover, rapid urbanisation and an expanding working population are boosting demand for products that are ready to eat, which in turn are driving demand for cassava. Cassava starch, procured from cassava roots through the process of washing and pulping, is rich in iron, folate, manganese, carbohydrates and calcium and in comparison with alternatives, is a cheap raw material containing a high concentration of starch.
Sweet potatoes achieved steady volume growth in 2019, while potatoes and other roots achieved positive but low volume growth. Potatoes are an essential part of daily meals and form part of every cuisine across different regions in India.
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Discover the latest market trends and uncover sources of future market growth for the Starchy Roots industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Starchy Roots industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.