Executive Summary

Apr 2019
PROSPECTS
Following a good potato crop season and strong growth in 2017, 2018 sees more modest growth

Potatoes and sweet potatoes enjoyed significant volume growth in 2017 due to a strong crop season that increased supply and lowered prices. Coupled with positive signs of economic recovery, such as low interest rates, which resulted in slightly improved consumer confidence in the second half of the year, volume sales of potatoes and sweet potatoes recorded strong growth in 2017.

While other fresh foods suffer, starchy roots remain resilient in the face of the truck drivers’ crisis

The truck drivers’ crisis of May 2018 had a severe impact on the fresh food production and distribution chains in Brazil. Brazil is largely dependent on truck transportation due to the sheer size of the country, as well as the limited rail and air travel infrastructure.

Sweet potatoes and cassava to post highest CAGRs, driven by health trends

Health trends in Brazil are largely driven by consumer access to information through the internet. Brazilians are avid social media users, having one of the highest rates of time spent online globally, and fitness bloggers have proved to be strong influencers when it comes to consumers’ purchasing decisions.

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Starchy Roots in Brazil

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Starchy Roots industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Starchy Roots industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Starchy Roots in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Starchy Roots in Brazil?
  • What are the major brands in Brazil?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Starchy Roots sales?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.

Starchy Roots in Brazil - Category analysis

HEADLINES

PROSPECTS

Following a good potato crop season and strong growth in 2017, 2018 sees more modest growth
While other fresh foods suffer, starchy roots remain resilient in the face of the truck drivers’ crisis
Sweet potatoes and cassava to post highest CAGRs, driven by health trends
Summary 1 Major Processors of Starchy Roots

CATEGORY DATA

Table 1 Total Sales of Starchy Roots by Category: Total Volume 2013-2018
Table 2 Total Sales of Starchy Roots by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Starchy Roots by Category: Volume 2013-2018
Table 4 Retail Sales of Starchy Roots by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Starchy Roots by Category: Value 2013-2018
Table 6 Retail Sales of Starchy Roots by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Starchy Roots by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Starchy Roots by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Starchy Roots by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2018-2023

Fresh Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Fresh food volume sales decline in Brazil in 2018
Truck drivers’ crisis means retail damage will only be fully repaired by 2020
While supermarkets/hypermarkets still sell most fresh food, discounters and convenience stores see the fastest growth
Health and wellness trends coupled with technological improvements to drive growth

MARKET DATA

Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

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