Potatoes and sweet potatoes enjoyed significant volume growth in 2017 due to a strong crop season that increased supply and lowered prices. Coupled with positive signs of economic recovery, such as low interest rates, which resulted in slightly improved consumer confidence in the second half of the year, volume sales of potatoes and sweet potatoes recorded strong growth in 2017.
The truck drivers’ crisis of May 2018 had a severe impact on the fresh food production and distribution chains in Brazil. Brazil is largely dependent on truck transportation due to the sheer size of the country, as well as the limited rail and air travel infrastructure.
Health trends in Brazil are largely driven by consumer access to information through the internet. Brazilians are avid social media users, having one of the highest rates of time spent online globally, and fitness bloggers have proved to be strong influencers when it comes to consumers’ purchasing decisions.
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