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Country Report

Store Card Transactions in

Store Cards in Mexico

Oct 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Store expansion attracts more customers and cardholders

The arrival of new commercial centres featuring apparel stores and department stores in cities across Mexico is a huge opportunity for the expansion of store cards. In contrast to the overriding retail narrative in some other regions of the world, in Mexico bricks-and-mortar stores are still very important to consumers, despite the strong growth of e-commerce.

Attractive promotions encourage the use of store cards

In Mexico, the number of store cards in circulation is higher than the number of credit cards, yet in terms of transaction value, store cards represents a quarter of the value sales of credit cards. This suggests there is an opportunity for store cards to continue to grow in terms of the average spend per card.

The competition with credit cards will lead store cards to evolve

Historically, store cards helped introduce consumers to the financial system, due mainly to the ease with which they can be obtained. However, after a consumer receives their first credit card, which typically grants far more benefits than a store card, they often decide to stop using store cards.

COMPETITIVE LANDSCAPE

Almacenes Coppel maintains its lead, concentrating on online sales

Almacenes Coppel is very aggressive in terms of opening new stores and penetrating the consumer base with its financial services, including both store cards and credit cards. It works to reach out to individuals in the lower-income segment, and its stores are located not only in large cities, but also in smaller cities, where they are often the only retail option for consumers in those areas to shop for electronics or large appliances.

New loyalty programme and card offered by El Puerto de Liverpool

El Puerto de Liverpool, one of the leading department stores in Mexico, launched a new loyalty programme dubbed “Puntos Rosas” (Pink Points), which benefits store card holders by allowing them to receive the equivalent in points of 10% off every promoted purchase in Liverpool and Suburbia stores. The departments that offer promotions vary monthly, as does the duration of promotions.

New entrants and departures affect sales

The joint commercial venture between the Chilean company Falabella and the Mexican retailer Soriana not only included the launch of a co-branded credit card, but also a store card, which targets loyal consumers who do not meet the minimum requirements for a credit card, or who are not interested in credit cards, but want the benefits that credit card holders receive by purchasing in the different banner stores of the company. The only difference between the store card and the credit card is that the option of paying in monthly instalments is not available on the store card.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery Method

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Overview

Discover the latest market trends and uncover sources of future market growth for the Store Card Transactions industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Store Card Transactions industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Store Card Transactions in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Store Card Transactions in Mexico?
What are the major operators and issuers in Mexico?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Store Card Transactions in Mexico, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Mexico - Category analysis

Charge Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Growth in charge cards driven by the premium segment

Continued growth despite challenges

Current users and widening acceptance set to spur transaction value growth

HEADLINES

PROSPECTS

Growth in charge cards driven by the premium segment

Continued growth despite challenges

Current users and widening acceptance set to spur transaction value growth

COMPETITIVE LANDSCAPE

American Express remains the only player in charge cards in Mexico

Platinum American Express card offers more benefits to cardholders

American Express invests in advertising and kiosks in commercial centres

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Mexico - Category analysis

Credit Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Consumers use credit cards to compensate for low disposable incomes

No commission and virtual credit cards could attract consumers

COMPETITIVE LANDSCAPE

American Express launches a new image and digital platform in Mexico

Commercial alliances aim to expand the consumer base

Banxico offers a comparative tool for credit cards

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Mexico - Category analysis

Debit Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Debit cards set to post rapid growth in transaction volumes

Players in other financial cards categories will turn towards debit cards

Increasing necessity and better protections increase the number of debit card users

COMPETITIVE LANDSCAPE

New product launches to target specific consumer groups

A new debit card for public transport and other purchases

Banco Azteca targets the underserved and unbanked younger populations

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Mexico - Category analysis

Pre-Paid Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Players in open loop pre-paid cards target two main groups

Virtual wallets will replace plastic pre-paid cards

The increasing transport infrastructure will drive closed loop pre-paid cards

COMPETITIVE LANDSCAPE

PASE and IAVE are leading competitors in highway toll pre-paid cards

New launches to attract different consumer groups to pre-paid cards

Sí Vale México innovates with technology

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Open Loop Pre-paid Cards Transactions 2014-2019
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 93 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 94 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 95 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 96 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 106 Forecast Pre-paid Cards Transactions 2019-2024
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Mexico - Category analysis

Store Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Store expansion attracts more customers and cardholders

Attractive promotions encourage the use of store cards

The competition with credit cards will lead store cards to evolve

COMPETITIVE LANDSCAPE

Almacenes Coppel maintains its lead, concentrating on online sales

New loyalty programme and card offered by El Puerto de Liverpool

New entrants and departures affect sales

CATEGORY DATA

Table 113 Store Cards: Number of Cards in Circulation 2014-2019
Table 114 Store Cards Transactions 2014-2019
Table 115 Store Cards in Circulation: % Growth 2014-2019
Table 116 Store Cards Transactions: % Growth 2014-2019
Table 117 Store Cards: Number of Cards by Issuer 2014-2018
Table 118 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 119 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 120 Forecast Store Cards Transactions 2019-2024
Table 121 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 122 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Mexico - Industry Overview

EXECUTIVE SUMMARY

Gradual return of consumer confidence boosts card payment value growth

Strategies to attract consumers include co-branded cards and rewards

The use of technology to facilitate payments

In a fragmented landscape, players try to attract the unbanked population

Strong growth expected, with combating fraud set to be a focus

MARKET INDICATORS

Table 123 Number of POS Terminals: Units 2014-2019
Table 124 Number of ATMs: Units 2014-2019
Table 125 Value Lost to Fraud 2014-2019
Table 126 Card Expenditure by Location 2019
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 128 Domestic versus Foreign Spend 2019

MARKET DATA

Table 129 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 130 Financial Cards by Category: Number of Accounts 2014-2019
Table 131 Financial Cards Transactions by Category: Value 2014-2019
Table 132 Financial Cards by Category: Number of Transactions 2014-2019
Table 133 Consumer Payments by Category: Value 2014-2019
Table 134 Consumer Payments by Category: Number of Transactions 2014-2019
Table 135 M-Commerce by Category: Value 2014-2019
Table 136 M-Commerce by Category: % Value Growth 2014-2019
Table 137 Financial Cards: Number of Cards by Issuer 2014-2018
Table 138 Financial Cards: Number of Cards by Operator 2014-2018
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 142 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 143 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 144 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 145 Forecast Consumer Payments by Category: Value 2019-2024
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 147 Forecast M-Commerce by Category: Value 2019-2024
Table 148 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Store Cards in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Store expansion attracts more customers and cardholders

Attractive promotions encourage the use of store cards

The competition with credit cards will lead store cards to evolve

COMPETITIVE LANDSCAPE

Almacenes Coppel maintains its lead, concentrating on online sales

New loyalty programme and card offered by El Puerto de Liverpool

New entrants and departures affect sales

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Mexico - Category analysis

Charge Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Growth in charge cards driven by the premium segment

Continued growth despite challenges

Current users and widening acceptance set to spur transaction value growth

HEADLINES

PROSPECTS

Growth in charge cards driven by the premium segment

Continued growth despite challenges

Current users and widening acceptance set to spur transaction value growth

COMPETITIVE LANDSCAPE

American Express remains the only player in charge cards in Mexico

Platinum American Express card offers more benefits to cardholders

American Express invests in advertising and kiosks in commercial centres

CATEGORY DATA

Credit Cards in Mexico - Category analysis

Credit Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Consumers use credit cards to compensate for low disposable incomes

No commission and virtual credit cards could attract consumers

COMPETITIVE LANDSCAPE

American Express launches a new image and digital platform in Mexico

Commercial alliances aim to expand the consumer base

Banxico offers a comparative tool for credit cards

CATEGORY DATA

Debit Cards in Mexico - Category analysis

Debit Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Debit cards set to post rapid growth in transaction volumes

Players in other financial cards categories will turn towards debit cards

Increasing necessity and better protections increase the number of debit card users

COMPETITIVE LANDSCAPE

New product launches to target specific consumer groups

A new debit card for public transport and other purchases

Banco Azteca targets the underserved and unbanked younger populations

CATEGORY DATA

Pre-Paid Cards in Mexico - Category analysis

Pre-Paid Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Players in open loop pre-paid cards target two main groups

Virtual wallets will replace plastic pre-paid cards

The increasing transport infrastructure will drive closed loop pre-paid cards

COMPETITIVE LANDSCAPE

PASE and IAVE are leading competitors in highway toll pre-paid cards

New launches to attract different consumer groups to pre-paid cards

Sí Vale México innovates with technology

CATEGORY DATA

Store Cards in Mexico - Category analysis

Store Cards in Mexico - Company Profile

HEADLINES

PROSPECTS

Store expansion attracts more customers and cardholders

Attractive promotions encourage the use of store cards