Store Cards in South Africa

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Store Card Transactions industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Store Card Transactions in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Store Card Transactions in South Africa?
  • What are the major trends key to understanding Store Card Transactions in South Africa?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in South Africa - Category analysis

Charge Cards in South Africa - Company Profile

KEY DATA FINDINGS

Repeal of all lockdown restrictions boosts charge cards in 2021 and 2022
Full resumption of local and international travel facilitates rebound in charge cards
Leading operators adopt contactless payments
Charge cards set to benefit from greater merchant acceptance, while post-pandemic era will boost travel and tourism
Operators set to engage with younger generations, expanding customer base and harnessing growth opportunities
Competitive landscape to remain consolidated between local operators Diners Club and American Express
Table 1 Charge Cards: Number of Cards in Circulation 2017-2022
Table 2 Charge Cards Transactions 2017-2022
Table 3 Charge Cards in Circulation: % Growth 2017-2022
Table 4 Charge Cards Transactions: % Growth 2017-2022
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Charge Cards Transactions 2017-2022
Table 7 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 9 Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 10 Personal Charge Cards Transactions 2017-2022
Table 11 Personal Charge Cards in Circulation: % Growth 2017-2022
Table 12 Personal Charge Cards Transactions: % Growth 2017-2022
Table 13 Charge Cards: Number of Cards by Issuer 2017-2021
Table 14 Charge Cards: Number of Cards by Operator 2017-2021
Table 15 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 18 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 21 Personal Charge Cards: Number of Cards by Issuer 2017-2021
Table 22 Personal Charge Cards: Number of Cards by Operator 2017-2021
Table 23 Personal Charge Cards Transaction Value by Issuer 2017-2021
Table 24 Personal Charge Cards Transaction Value by Operator 2017-2021
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 26 Forecast Charge Cards Transactions 2022-2027
Table 27 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 28 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 30 Forecast Commercial Charge Cards Transactions 2022-2027
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2022-2027
Table 34 Forecast Personal Charge Cards Transactions 2022-2027
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2022-2027
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2022-2027

Credit Cards in South Africa - Category analysis

Credit Cards in South Africa - Company Profile

KEY DATA FINDINGS

Households turn to credit cards for daily expenditure, driven by inflation and weak economic growth
Competition mounts in the credit card space, as TymeBank launches credit card in response to consumer demand
Criminal syndicates target online credit card transactions
Economic growth and improved purchasing power set to stimulate credit cards
Commercial credit cards expected to face increasing competition
Virtual credit cards to maintain growth trajectory, fuelled by online shopping and digital wallets
Table 37 Credit Cards: Number of Cards in Circulation 2017-2022
Table 38 Credit Cards Transactions 2017-2022
Table 39 Credit Cards in Circulation: % Growth 2017-2022
Table 40 Credit Cards Transactions: % Growth 2017-2022
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 42 Commercial Credit Cards Transactions 2017-2022
Table 43 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 44 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 45 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 46 Personal Credit Cards Transactions 2017-2022
Table 47 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 48 Personal Credit Cards Transactions: % Growth 2017-2022
Table 49 Credit Cards: Number of Cards by Issuer 2017-2021
Table 50 Credit Cards: Number of Cards by Operator 2017-2021
Table 51 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 52 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 54 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 57 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 58 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 62 Forecast Credit Cards Transactions 2022-2027
Table 63 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 64 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 66 Forecast Commercial Credit Cards Transactions 2022-2027
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Personal Credit Cards Transactions 2022-2027
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in South Africa - Category analysis

Debit Cards in South Africa - Company Profile

KEY DATA FINDINGS

Improving performance for debit cards in line with economic recovery and influx of new entrants
Consumers continue to adopt alternative forms of payment, boosted by pandemic
Capitec gains share, as it focuses strategy on digitalisation
Debit cards set to be boosted by improving economic conditions
Digital banks, modern technology and innovative strategies expected to continue to disrupt banking landscape
Competition to intensify among debit card operators, as SARB proposes a domestic card scheme
Table 73 Debit Cards: Number of Cards in Circulation 2017-2022
Table 74 Debit Cards Transactions 2017-2022
Table 75 Debit Cards in Circulation: % Growth 2017-2022
Table 76 Debit Cards Transactions: % Growth 2017-2022
Table 77 Debit Cards: Number of Cards by Issuer 2017-2021
Table 78 Debit Cards: Number of Cards by Operator 2017-2021
Table 79 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 80 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 82 Forecast Debit Cards Transactions 2022-2027
Table 83 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 84 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in South Africa - Category analysis

Pre-Paid Cards in South Africa - Company Profile

KEY DATA FINDINGS

Pre-paid cards transaction value recovers to pre-pandemic levels, driven by public transport and social grant payments
SAPO, issuer of social grants, continues to lead pre-paid cards in South Africa
Mastercard maintains focus on accelerating strategic partnerships with fintech companies
Rapid Payments Programme expected to transform the grant payment system
Greater investment in route expansion and innovation will likely attract new users to public transportation
Digitalisation will drive innovation within pre-paid cards
Table 85 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 86 Pre-paid Cards Transactions 2017-2022
Table 87 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 88 Pre-paid Cards Transactions: % Growth 2017-2022
Table 89 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 91 Open Loop Pre-paid Cards Transactions 2017-2022
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 93 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 94 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 95 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 96 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 106 Forecast Pre-paid Cards Transactions 2022-2027
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in South Africa - Category analysis

Store Cards in South Africa - Company Profile

KEY DATA FINDINGS

Store card transactions continue to rebound, in line with economic recovery, while interest rates rise
Retailers target strategic partnerships, while embracing e-commerce and click-and-collect
BNPL continues to gain momentum, allowing consumers to manage spending
Improving financial health of consumers to support recovery of store card transaction value, while risk of inflation looms
Acquisitions of Payflex and PayJustNow signal future growth of BNPL services
Strategic partnerships will drive demand for BNPL services, while e-commerce presents growth potential for retailers
Table 113 Store Cards: Number of Cards in Circulation 2017-2022
Table 114 Store Cards Transactions 2017-2022
Table 115 Store Cards in Circulation: % Growth 2017-2022
Table 116 Store Cards Transactions: % Growth 2017-2022
Table 117 Store Cards: Number of Cards by Issuer 2017-2021
Table 118 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 119 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 120 Forecast Store Cards Transactions 2022-2027
Table 121 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 122 Forecast Store Cards Transactions: % Growth 2022-2027

Financial Cards and Payments in South Africa - Industry Overview

Financial cards and payments in 2022: The big picture
Demand for contactless payment solutions continues to rise, accelerated by pandemic
Rapid Payments Programme expected to launch in 2023
Competition intensifies, as digital banks continue to expand customer base, while strategic partnerships remain key
Financial cards and payments set to be driven by digitalisation and the decline of cash transactions, while load shedding is set to constrain retail sales
Table 123 Number of POS Terminals: Units 2017-2022
Table 124 Number of ATMs: Units 2017-2022
Table 125 Value Lost to Fraud 2017-2022
Table 126 Card Expenditure by Location 2022
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 128 Domestic versus Foreign Spend 2022
Table 129 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 130 Financial Cards by Category: Number of Accounts 2017-2022
Table 131 Financial Cards Transactions by Category: Value 2017-2022
Table 132 Financial Cards by Category: Number of Transactions 2017-2022
Table 133 Commerical Payments by Category: Value 2017-2022
Table 134 Commercial Payments by Category: Number of Transactions 2017-2022
Table 135 Personal Payments by Category: Value 2017-2022
Table 136 Personal Payments by Category: Number of Transactions 2017-2022
Table 137 M-Commerce by Category: Value 2017-2022
Table 138 M-Commerce by Category: % Value Growth 2017-2022
Table 139 Financial Cards: Number of Cards by Issuer 2017-2021
Table 140 Financial Cards: Number of Cards by Operator 2017-2021
Table 141 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 142 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 143 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 144 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 145 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 146 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 147 Forecast Commercial Payments by Category: Value 2022-2027
Table 148 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 149 Forecast Personal Payments by Category: Value 2022-2027
Table 150 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 151 Forecast M-Commerce by Category: Value 2022-2027
Table 152 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Store Card Transactions

A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.

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