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Store Cards in Colombia

December 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Store Card Transactions industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Store Card Transactions in Colombia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Store Card Transactions in Colombia?
  • What are the major trends key to understanding Store Card Transactions in Colombia?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Charge Cards in Colombia - Category analysis

Charge Cards in Colombia - Company Profile

Credit Cards in Colombia - Category analysis

Credit Cards in Colombia - Company Profile

KEY DATA FINDINGS

Credit cards trailing behind debit cards
Status quo remains
Online shopping and e-commerce a key driver for growth for credit cards.
Continued aggressive credit card differentiation as competitors fight for customers
Fintechs drive growth in serving underserved
Impact of interest hikes will play out over forecast period
Table 1 Credit Cards: Number of Cards in Circulation 2017-2022
Table 2 Credit Cards Transactions 2017-2022
Table 3 Credit Cards in Circulation: % Growth 2017-2022
Table 4 Credit Cards Transactions: % Growth 2017-2022
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Credit Cards Transactions 2017-2022
Table 7 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 9 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 10 Personal Credit Cards Transactions 2017-2022
Table 11 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 12 Personal Credit Cards Transactions: % Growth 2017-2022
Table 13 Credit Cards: Number of Cards by Issuer 2017-2021
Table 14 Credit Cards: Number of Cards by Operator 2017-2021
Table 15 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 18 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 21 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 22 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 26 Forecast Credit Cards Transactions 2022-2027
Table 27 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 28 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 30 Forecast Commercial Credit Cards Transactions 2022-2027
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 34 Forecast Personal Credit Cards Transactions 2022-2027
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Colombia - Category analysis

Debit Cards in Colombia - Company Profile

KEY DATA FINDINGS

Debit cards continue growth
Increasing usage of mobile wallets
Physical banking infrastructure in decline as digital banking grows
Debit cards continue high growth
QR payments could dampen growth in debit cards
Colombia is hotbed for emerging technologies
Table 37 Debit Cards: Number of Cards in Circulation 2017-2022
Table 38 Debit Cards Transactions 2017-2022
Table 39 Debit Cards in Circulation: % Growth 2017-2022
Table 40 Debit Cards Transactions: % Growth 2017-2022
Table 41 Debit Cards: Number of Cards by Issuer 2017-2021
Table 42 Debit Cards: Number of Cards by Operator 2017-2021
Table 43 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 44 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 45 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 46 Forecast Debit Cards Transactions 2022-2027
Table 47 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 48 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Colombia - Category analysis

Pre-Paid Cards in Colombia - Company Profile

KEY DATA FINDINGS

Closed pre-paid cards much more popular and register higher growth in 2022
Transport main user of pre-paid cards
Transport cards adopt digital technology
Outlook more positive for closed loop pre-paid cards
Open loop prepaid cards register transaction value decline
Pre-paid cards a key tool for the unbanked
Table 49 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 50 Pre-paid Cards Transactions 2017-2022
Table 51 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 52 Pre-paid Cards Transactions: % Growth 2017-2022
Table 53 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 54 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 55 Open Loop Pre-paid Cards Transactions 2017-2022
Table 56 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 57 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 58 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 59 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 60 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 61 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 62 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 63 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 64 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 65 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 66 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 67 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 68 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 69 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Pre-paid Cards Transactions 2022-2027
Table 71 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 73 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 74 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 75 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 76 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Colombia - Category analysis

Store Cards in Colombia - Company Profile

KEY DATA FINDINGS

Decline in store cards in 2022
Tuya maintains clear lead in store cards
Store cards first access to credit for many underserved Colombians
Continued downward decline
Loyalty programs remains key tool to drive up numbers
Co-branded cards win out over store cards
Table 77 Store Cards: Number of Cards in Circulation 2017-2022
Table 78 Store Cards Transactions 2017-2022
Table 79 Store Cards in Circulation: % Growth 2017-2022
Table 80 Store Cards Transactions: % Growth 2017-2022
Table 81 Store Cards: Number of Cards by Issuer 2017-2021
Table 82 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 83 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 84 Forecast Store Cards Transactions 2022-2027
Table 85 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 86 Forecast Store Cards Transactions: % Growth 2022-2027

Financial Cards and Payments in Colombia - Industry Overview

Financial cards and payments in 2022: The big picture
Digitalisation of banking fuelling growth in cards
Growth in QR technology
Competitive landscape
What next for financial cards and payments?
Table 87 Number of POS Terminals: Units 2017-2022
Table 88 Number of ATMs: Units 2017-2022
Table 89 Value Lost to Fraud 2017-2022
Table 90 Card Expenditure by Location 2022
Table 91 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 92 Domestic versus Foreign Spend 2022
Table 93 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 94 Financial Cards by Category: Number of Accounts 2017-2022
Table 95 Financial Cards Transactions by Category: Value 2017-2022
Table 96 Financial Cards by Category: Number of Transactions 2017-2022
Table 97 Commerical Payments by Category: Value 2017-2022
Table 98 Commercial Payments by Category: Number of Transactions 2017-2022
Table 99 Personal Payments by Category: Value 2017-2022
Table 100 Personal Payments by Category: Number of Transactions 2017-2022
Table 101 M-Commerce by Category: Value 2017-2022
Table 102 M-Commerce by Category: % Value Growth 2017-2022
Table 103 Financial Cards: Number of Cards by Issuer 2017-2021
Table 104 Financial Cards: Number of Cards by Operator 2017-2021
Table 105 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 106 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 107 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 108 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 109 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 110 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 111 Forecast Commercial Payments by Category: Value 2022-2027
Table 112 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 113 Forecast Personal Payments by Category: Value 2022-2027
Table 114 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 115 Forecast M-Commerce by Category: Value 2022-2027
Table 116 Forecast M-Commerce by Category: % Value Growth 2022-2027

APPENDIX

DISCLAIMER

Summary 1 Research Sources

Store Card Transactions

A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.

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