Store Cards in Morocco

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Store Card Transactions industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Store Card Transactions in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Store Card Transactions in Morocco?
  • What are the major trends key to understanding Store Card Transactions in Morocco?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Charge Cards in Morocco - Category analysis

Charge Cards in Morocco - Company Profile

KEY DATA FINDINGS

Charge cards largely confined to affluent consumers who travel abroad regularly
Loophole in capital controls makes charge cards attractive to affluent consumers
Rolling credit and the absence of interest payments make charge cards appealing
Return of outbound international travel will boost charge card use
Most local consumers will continue to prefer debit cards to charge cards
Compatibility of charge cards with Islamic finance principles will remain a key selling point
Table 1 Charge Cards: Number of Cards in Circulation 2017-2022
Table 2 Charge Cards Transactions 2017-2022
Table 3 Charge Cards in Circulation: % Growth 2017-2022
Table 4 Charge Cards Transactions: % Growth 2017-2022
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 6 Commercial Charge Cards Transactions 2017-2022
Table 7 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 8 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 9 Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 10 Personal Charge Cards Transactions 2017-2022
Table 11 Personal Charge Cards in Circulation: % Growth 2017-2022
Table 12 Personal Charge Cards Transactions: % Growth 2017-2022
Table 13 Charge Cards: Number of Cards by Issuer 2017-2021
Table 14 Charge Cards: Number of Cards by Operator 2017-2021
Table 15 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 16 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 18 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 21 Personal Charge Cards: Number of Cards by Issuer 2017-2021
Table 22 Personal Charge Cards: Number of Cards by Operator 2017-2021
Table 23 Personal Charge Cards Transaction Value by Issuer 2017-2021
Table 24 Personal Charge Cards Transaction Value by Operator 2017-2021
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 26 Forecast Charge Cards Transactions 2022-2027
Table 27 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 28 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 30 Forecast Commercial Charge Cards Transactions 2022-2027
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2022-2027
Table 34 Forecast Personal Charge Cards Transactions 2022-2027
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2022-2027
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Morocco - Category analysis

Credit Cards in Morocco - Company Profile

KEY DATA FINDINGS

Most local consumers remain wary of credit cards
Credit card applications hindered by complex procedures
High fraud rates make retailers wary of credit cards
Buy Now Pay Later schemes will dampen the interest in credit cards
Reluctance to handle cash will increase the use of credit cards
Revival in international travel will boost credit card use
Table 37 Credit Cards: Number of Cards in Circulation 2017-2022
Table 38 Credit Cards Transactions 2017-2022
Table 39 Credit Cards in Circulation: % Growth 2017-2022
Table 40 Credit Cards Transactions: % Growth 2017-2022
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 42 Commercial Credit Cards Transactions 2017-2022
Table 43 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 44 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 45 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 46 Personal Credit Cards Transactions 2017-2022
Table 47 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 48 Personal Credit Cards Transactions: % Growth 2017-2022
Table 49 Credit Cards: Number of Cards by Issuer 2017-2021
Table 50 Credit Cards: Number of Cards by Operator 2017-2021
Table 51 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 52 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 54 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 57 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 58 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 62 Forecast Credit Cards Transactions 2022-2027
Table 63 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 64 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 66 Forecast Commercial Credit Cards Transactions 2022-2027
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 70 Forecast Personal Credit Cards Transactions 2022-2027
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Morocco - Category analysis

Debit Cards in Morocco - Company Profile

KEY DATA FINDINGS

Debit cards remain the most widely used financials cards
Reopening of economy supports growth in number of bank accounts and financial cards
Centre Monétique Interbancaire encourages retailers to install card payment terminals
Even as the pandemic threat fades, local consumers are unlikely to revert to cash
Financial institutions target rural dwellers and the financially excluded
Online shopping with debits cards will continue to gain ground
Table 73 Debit Cards: Number of Cards in Circulation 2017-2022
Table 74 Debit Cards Transactions 2017-2022
Table 75 Debit Cards in Circulation: % Growth 2017-2022
Table 76 Debit Cards Transactions: % Growth 2017-2022
Table 77 Debit Cards: Number of Cards by Issuer 2017-2021
Table 78 Debit Cards: Number of Cards by Operator 2017-2021
Table 79 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 80 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 82 Forecast Debit Cards Transactions 2022-2027
Table 83 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 84 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Morocco - Category analysis

Pre-Paid Cards in Morocco - Company Profile

KEY DATA FINDINGS

Pre-paid cards continue to lose ground to other types of payment cards
Reduced international travel weighs heavily on demand for pre-paid cards
Lack of innovation leaves pre-paid cards lumbered with an old-fashioned image
Decline in transaction value of pre-paid cards will accelerate
Widening financial inclusion will undermine demand for pre-paid cards
Mobile wallets gain in popularity
Table 85 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 86 Pre-paid Cards Transactions 2017-2022
Table 87 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 88 Pre-paid Cards Transactions: % Growth 2017-2022
Table 89 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 91 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 92 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 93 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 94 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 95 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 96 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 97 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 98 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 99 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 100 Forecast Pre-paid Cards Transactions 2022-2027
Table 101 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 102 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 103 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 104 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Morocco - Category analysis

Store Cards in Morocco - Company Profile

KEY DATA FINDINGS

Popularity of store cards continues to decline as more modern payment methods arise
Retailers shift away from digital store cards towards e-mail and social media
Consumer awareness of store cards remains very low
Virtual discount vouchers, promotions and loyalty points represent a growing threat to store cards
Store cards will face intensifying competition from debit cards
Cost-of-living crisis will impede store cards’ growth
Table 105 Store Cards: Number of Cards in Circulation 2017-2022
Table 106 Store Cards Transactions 2017-2022
Table 107 Store Cards in Circulation: % Growth 2017-2022
Table 108 Store Cards Transactions: % Growth 2017-2022
Table 109 Store Cards: Number of Cards by Issuer 2017-2021
Table 110 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 111 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 112 Forecast Store Cards Transactions 2022-2027
Table 113 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 114 Forecast Store Cards Transactions: % Growth 2022-2027

Financial Cards and Payments in Morocco - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Competitive landscape
What next for financial cards and payments?
Table 115 Number of POS Terminals: Units 2017-2022
Table 116 Number of ATMs: Units 2017-2022
Table 117 Value Lost to Fraud 2017-2022
Table 118 Card Expenditure by Location 2022
Table 119 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 120 Domestic versus Foreign Spend 2022
Table 121 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 122 Financial Cards by Category: Number of Accounts 2017-2022
Table 123 Financial Cards Transactions by Category: Value 2017-2022
Table 124 Financial Cards by Category: Number of Transactions 2017-2022
Table 125 Commerical Payments by Category: Value 2017-2022
Table 126 Commercial Payments by Category: Number of Transactions 2017-2022
Table 127 Personal Payments by Category: Value 2017-2022
Table 128 Personal Payments by Category: Number of Transactions 2017-2022
Table 129 M-Commerce by Category: Value 2017-2022
Table 130 M-Commerce by Category: % Value Growth 2017-2022
Table 131 Financial Cards: Number of Cards by Issuer 2017-2021
Table 132 Financial Cards: Number of Cards by Operator 2017-2021
Table 133 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 134 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 135 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 136 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 137 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 138 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 139 Forecast Commercial Payments by Category: Value 2022-2027
Table 140 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 141 Forecast Personal Payments by Category: Value 2022-2027
Table 142 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 143 Forecast M-Commerce by Category: Value 2022-2027
Table 144 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Store Card Transactions

A store card (also known as a retailer or private label card) contains a “pay later” component and revolving line of credit similar to credit cards. However, store cards must contain usage limited to specific stores within a predefined retail group unlike retailer co-branded cards. Co-branded credit cards issued by retailers acting as financial institutions and without usage restrictions fall into the credit card category.

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This report originates from Passport, our Store Card Transactions research and analysis database.

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