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Store Cards in Austria

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Store Card Transactions industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Store Card Transactions industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Store Card Transactions in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Store Card Transactions in Austria?
  • What are the major trends key to understanding Store Card Transactions in Austria?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Charge Cards in Austria - Category analysis

Charge Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Already struggling charge cards affected by impact of COVID-19 on travel
Official estimations for usage of charge cards remain understated
MasterCard leverages extensive network to remain in pole position

RECOVERY AND OPPORTUNITIES

Leading brands focusing on attracting consumers with new benefits
Transactions to remain concentrated in e-commerce and travel
Threat posed by recent launch of widely accepted MasterCard Debit cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020 Table 2 Charge Cards Transactions 2015-2020 Table 3 Charge Cards in Circulation: % Growth 2015-2020 Table 4 Charge Cards Transactions: % Growth 2015-2020 Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020 Table 6 Commercial Charge Cards Transactions 2015-2020 Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020 Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020 Table 9 Personal Charge Cards: Number of Cards in Circulation 2015-2020 Table 10 Personal Charge Cards Transactions 2015-2020 Table 11 Personal Charge Cards in Circulation: % Growth 2015-2020 Table 12 Personal Charge Cards Transactions: % Growth 2015-2020 Table 13 Charge Cards: Number of Cards by Issuer 2015-2019 Table 14 Charge Cards: Number of Cards by Operator 2015-2019 Table 15 Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 16 Charge Cards Payment Transaction Value by Operator 2015-2019 Table 17 Commercial Charge Cards: Number of Cards by Issuer 2015-2019 Table 18 Commercial Charge Cards: Number of Cards by Operator 2015-2019 Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019 Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019 Table 21 Personal Charge Cards: Number of Cards by Issuer 2015-2019 Table 22 Personal Charge Cards: Number of Cards by Operator 2015-2019 Table 23 Personal Charge Cards Transaction Value by Issuer 2015-2019 Table 24 Personal Charge Cards Transaction Value by Operator 2015-2019 Table 25 Forecast Charge Cards: Number of Cards in Circulation 2020-2025 Table 26 Forecast Charge Cards Transactions 2020-2025 Table 27 Forecast Charge Cards in Circulation: % Growth 2020-2025 Table 28 Forecast Charge Cards Transactions: % Growth 2020-2025 Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025 Table 30 Forecast Commercial Charge Cards Transactions 2020-2025 Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025 Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025 Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025 Table 34 Forecast Personal Charge Cards Transactions 2020-2025 Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025 Table 36 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Austria - Category analysis

Credit Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Rising e-commerce sales off-set by reduced travel due to COVID-19
Adoption of credit cards with revolving credit limited by popularity of charge cards
Leading brands looking to widen product offers to attract consumers

RECOVERY AND OPPORTUNITIES

Leading brands focus on increasing consumer awareness of credit cards
Credit cards expected to outperform debit and charge cards
Growth threatened by wider acceptance of MasterCard Debit

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2015-2020 Table 38 Credit Cards Transactions 2015-2020 Table 39 Credit Cards in Circulation: % Growth 2015-2020 Table 40 Credit Cards Transactions: % Growth 2015-2020 Table 41 Commercial Credit Cards: Number of Cards in Circulation 2015-2020 Table 42 Personal Credit Cards: Number of Cards in Circulation 2015-2020 Table 43 Personal Credit Cards Transactions 2015-2020 Table 44 Personal Credit Cards in Circulation: % Growth 2015-2020 Table 45 Personal Credit Cards Transactions: % Growth 2015-2020 Table 46 Credit Cards: Number of Cards by Issuer 2015-2019 Table 47 Credit Cards: Number of Cards by Operator 2015-2019 Table 48 Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 49 Credit Cards Payment Transaction Value by Operator 2015-2019 Table 50 Personal Credit Cards: Number of Cards by Issuer 2015-2019 Table 51 Personal Credit Cards: Number of Cards by Operator 2015-2019 Table 52 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019 Table 53 Personal Credit Cards Payment Transaction Value by Operator 2015-2019 Table 54 Forecast Credit Cards: Number of Cards in Circulation 2020-2025 Table 55 Forecast Credit Cards Transactions 2020-2025 Table 56 Forecast Credit Cards in Circulation: % Growth 2020-2025 Table 57 Forecast Credit Cards Transactions: % Growth 2020-2025 Table 58 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025 Table 59 Forecast Personal Credit Cards Transactions 2020-2025 Table 60 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025 Table 61 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Austria - Category analysis

Debit Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Debit card usage boosted by shift away from cash following COVID-19 crisis
Majority of Austrian consumers continue to favour debit cards
Growing pressure on traditional top-four debit card issuing banks

RECOVERY AND OPPORTUNITIES

Austrian consumers to continue transition away from cash despite recovery
Still strong scope for further growth of contactless payments
Growing competition from innovative new mobile payment formats

CATEGORY DATA

Table 62 Debit Cards: Number of Cards in Circulation 2015-2020 Table 63 Debit Cards Transactions 2015-2020 Table 64 Debit Cards in Circulation: % Growth 2015-2020 Table 65 Debit Cards Transactions: % Growth 2015-2020 Table 66 Debit Cards: Number of Cards by Issuer 2015-2019 Table 67 Debit Cards: Number of Cards by Operator 2015-2019 Table 68 Debit Cards Payment Transaction Value by Issuer 2015-2019 Table 69 Debit Cards Payment Transaction Value by Operator 2015-2019 Table 70 Forecast Debit Cards: Number of Cards in Circulation 2020-2025 Table 71 Forecast Debit Cards Transactions 2020-2025 Table 72 Forecast Debit Cards in Circulation: % Growth 2020-2025 Table 73 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Austria - Category analysis

Pre-Paid Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Both open and closed loop cards see major fall in usage due to COVID-19 crisis
Growing popularity of pay-later cards threatens open loop pre-paid cards
Removal of Quick e-money functionality threatens future growth

RECOVERY AND OPPORTUNITIES

Economic recovery and opening of borders to boost pre-paid card usage
Scope to boost usage of open loop cards for online shopping and travel
Closed loop operators to benefit from rising popularity of pre-paid merchant cards

CATEGORY DATA

Table 74 Pre-paid Cards: Number of Cards in Circulation 2015-2020 Table 75 Pre-paid Cards Transactions 2015-2020 Table 76 Pre-paid Cards in Circulation: % Growth 2015-2020 Table 77 Pre-paid Cards Transactions: % Growth 2015-2020 Table 78 Closed Loop Pre-paid Cards Transactions 2015-2020 Table 79 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 80 Open Loop Pre-paid Cards Transactions 2015-2020 Table 81 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020 Table 82 Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 83 Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 84 Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 85 Pre-paid Cards Transaction Value by Operator 2015-2019 Table 86 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 87 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 88 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 89 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 90 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019 Table 91 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019 Table 92 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019 Table 93 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019 Table 94 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025 Table 95 Forecast Pre-paid Cards Transactions 2020-2025 Table 96 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025 Table 97 Forecast Pre-paid Cards Transactions: % Growth 2020-2025 Table 98 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025 Table 99 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025 Table 100 Forecast Open Loop Pre-paid Cards Transactions 2020-2025 Table 101 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Austria - Category analysis

Store Cards in Austria - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions limit usage of store cards throughout Austria
Store cards suffer as retailers offer alternative payment methods
Investment in development dwindling in line with falling consumer interest

RECOVERY AND OPPORTUNITIES

Bleak prospects due to increasing competition and changing consumer preferences
Growing number of retailers promoting instalment plans with banking partners
IKEA shifting away from store card towards alternative payment formats

CATEGORY DATA

Table 102 Store Cards: Number of Cards in Circulation 2015-2020 Table 103 Store Cards Transactions 2015-2020 Table 104 Store Cards in Circulation: % Growth 2015-2020 Table 105 Store Cards Transactions: % Growth 2015-2020 Table 106 Store Cards: Number of Cards by Issuer 2015-2019 Table 107 Store Cards: Payment Transaction Value by Issuer 2015-2019 Table 108 Forecast Store Cards: Number of Cards in Circulation 2020-2025 Table 109 Forecast Store Cards Transactions 2020-2025 Table 110 Forecast Store Cards in Circulation: % Growth 2020-2025 Table 111 Forecast Store Cards Transactions: % Growth 2020-2025

Financial Cards and Payments in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments
COVID-19 country impact
Impact of crisis on consumer spending mitigated by government stimulus packages
Migration towards cashless society further fuelled by concerns over pandemic
New innovative payment players putting pressure on leading banks
What next for consumer payments?

MARKET INDICATORS

Table 112 Number of POS Terminals: Units 2015-2020 Table 113 Number of ATMs: Units 2015-2020 Table 114 Value Lost to Fraud 2015-2020 Table 115 Card Expenditure by Location 2020 Table 116 Financial Cards in Circulation by Type: % Number of Cards 2015-2020 Table 117 Domestic versus Foreign Spend 2020

MARKET DATA

Table 118 Financial Cards by Category: Number of Cards in Circulation 2015-2020 Table 119 Financial Cards by Category: Number of Accounts 2015-2020 Table 120 Financial Cards Transactions by Category: Value 2015-2020 Table 121 Financial Cards by Category: Number of Transactions 2015-2020 Table 122 Consumer Payments by Category: Value 2015-2020 Table 123 Consumer Payments by Category: Number of Transactions 2015-2020 Table 124 M-Commerce by Category: Value 2015-2020 Table 125 M-Commerce by Category: % Value Growth 2015-2020 Table 126 Financial Cards: Number of Cards by Issuer 2015-2019 Table 127 Financial Cards: Number of Cards by Operator 2015-2019 Table 128 Financial Cards: Card Payment Transactions Value by Operator 2015-2019 Table 129 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019 Table 130 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025 Table 131 Forecast Financial Cards by Category: Number of Accounts 2020-2025 Table 132 Forecast Financial Cards Transactions by Category: Value 2020-2025 Table 133 Forecast Financial Cards by Category: Number of Transactions 2020-2025 Table 134 Forecast Consumer Payments by Category: Value 2020-2025 Table 135 Forecast Consumer Payments by Category: Number of Transactions 2020-2025 Table 136 Forecast M-Commerce by Category: Value 2020-2025 Table 137 Forecast M-Commerce by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Store Card Transactions research and analysis database.

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