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Country Report

Store Card Transactions in

Store Cards in Argentina

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Store card numbers and transactions continue declining

While inflation is making sure that current value sales on store cards continue to climb, the number of cards in circulation, the actual number of transactions and growth in real terms (at 2019 constant prices) were all in decline again in 2019. Increasingly, retailers are finding it a better alternative to offer customers a credit card that is accepted in all stores.

Store cards can attract lower-income consumers

The requirements to obtain a store card are much less strict than those to get a credit card, which is why this type of card still maintains a certain level of popularity among a good number of consumers, even if the card’s use is limited to a single chain. Other attractions offered by store cards are special discounts, with retailers running very aggressive offers for all customers or, on some days, offering discounts with loyalty cards in the main newspapers of the country such as Clarin or La Nacion.

Looking for new cardholders happens face to face in retail outlets

None of the store cards run major advertising or promotional campaigns with the aim of attracting new cardholders. The actions are instead carried out face to face by offering cards to customers at outlets, or through the presence of a stand that people can approach to learn about the card’s benefits.

COMPETITIVE LANDSCAPE

Cencosud switches most customers from its store card to a Mastercard credit card

Cencosud was still the most important player in store cards in 2016. However, the company made a policy change by transferring a large part of its client portfolio to Mastercard, offering a Cencosud Mastercard card that maintains all of Cencosud’s card benefits at the same time as also allowing consumers to use it as they would any other Mastercard credit card, meaning that it is accepted in a wide variety of shops outside of the Cencosud empire.

Carrefour card is the most important store card

With the great migration of a large number of Cencosud cards to Mastercard, Banco de Servicios Financieros’ Carrefour card became the most important card in store cards in 2017, further increasing its lead in 2018. The main benefits of the Carrefour cards are the possibility to access special discounts at the retailers’ outlets, payment instalment plans and the possibility of gaining better financing terms in some product areas, such as electronics, which tend to involve products at higher prices.

Coto CICSA becomes the number two player in store cards in 2018

Formerly in third place, Coto CICSA also moved ahead of Cencosud in 2018. This big grocery retailer has its own card across its Coto chain.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Store Card Transactions industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Store Card Transactions industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Store Card Transactions in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Store Card Transactions in Argentina?
What are the major operators and issuers in Argentina?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Store Card Transactions in Argentina, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Argentina - Category analysis

Charge Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Charge cards now only a very small category after the withdrawal of Anses

Banks more interested in offering credit cards thanks to the interest payable on them

COMPETITIVE LANDSCAPE

American Express is the only player left in charge cards

Withdrawal of Argenta removes a card aimed at the elderly and less well off

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2014-2019
Table 2 Charge Cards Transactions 2014-2019
Table 3 Charge Cards in Circulation: % Growth 2014-2019
Table 4 Charge Cards Transactions: % Growth 2014-2019
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 6 Commercial Charge Cards Transactions 2014-2019
Table 7 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 8 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 9 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 10 Personal Charge Cards Transactions 2014-2019
Table 11 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 12 Personal Charge Cards Transactions: % Growth 2014-2019
Table 13 Charge Cards: Number of Cards by Issuer 2014-2018
Table 14 Charge Cards: Number of Cards by Operator 2014-2018
Table 15 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 16 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 18 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 21 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 22 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 23 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 24 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 26 Forecast Charge Cards Transactions 2019-2024
Table 27 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 28 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 30 Forecast Commercial Charge Cards Transactions 2019-2024
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 34 Forecast Personal Charge Cards Transactions 2019-2024
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Argentina - Category analysis

Credit Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Operators continue to offer popular discounts

Issuers running loyalty programmes

Repayment levels of credit cards can reach almost double the initial outlay

COMPETITIVE LANDSCAPE

Visa and Mastercard pushing contactless payment with their credit cards

American Express in tie-up with Prisma to boost its nationwide coverage in Argentina

Banco Galicia’s Tarjeta Naranja to set up a digital bank

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2014-2019
Table 38 Credit Cards Transactions 2014-2019
Table 39 Credit Cards in Circulation: % Growth 2014-2019
Table 40 Credit Cards Transactions: % Growth 2014-2019
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 42 Commercial Credit Cards Transactions 2014-2019
Table 43 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 44 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 45 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 46 Personal Credit Cards Transactions 2014-2019
Table 47 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 48 Personal Credit Cards Transactions: % Growth 2014-2019
Table 49 Credit Cards: Number of Cards by Issuer 2014-2018
Table 50 Credit Cards: Number of Cards by Operator 2014-2018
Table 51 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 52 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 54 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 57 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 58 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 62 Forecast Credit Cards Transactions 2019-2024
Table 63 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 64 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 66 Forecast Commercial Credit Cards Transactions 2019-2024
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 70 Forecast Personal Credit Cards Transactions 2019-2024
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Argentina - Category analysis

Debit Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Debit cards benefit from the compulsory introduction of electronic payments for all businesses

Increasingly wide range of cash withdrawal points

Use of debit cards to pay for utility services on the increase

COMPETITIVE LANDSCAPE

Visa and Mastercard remain the two main debit card operators

Operators promote the use of “digital wallets” with reward programmes

Banco Hipotecario records strong growth in its number of cards over the review period

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2014-2019
Table 74 Debit Cards Transactions 2014-2019
Table 75 Debit Cards in Circulation: % Growth 2014-2019
Table 76 Debit Cards Transactions: % Growth 2014-2019
Table 77 Debit Cards: Number of Cards by Issuer 2014-2018
Table 78 Debit Cards: Number of Cards by Operator 2014-2018
Table 79 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 80 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 82 Forecast Debit Cards Transactions 2019-2024
Table 83 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 84 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Argentina - Category analysis

Pre-Paid Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Closed loop accounts for the highest number of cards thanks to the SUBE system

Fintech companies like Ualá and Mercado Pago driving growth in pre-paid cards

Más Vida a major open loop pre-paid card for providing financial assistance to low-income people

COMPETITIVE LANDSCAPE

Mercado Pago and Ualá helping Mastercard to grow in open loop pre-paid cards

Nación Servicios the bigger operator of closed loop pre-paid cards

Bank-issued pre-paid cards are still undeveloped

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 86 Pre-paid Cards Transactions 2014-2019
Table 87 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 88 Pre-paid Cards Transactions: % Growth 2014-2019
Table 89 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 91 Open Loop Pre-paid Cards Transactions 2014-2019
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 93 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 94 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 95 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 96 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 106 Forecast Pre-paid Cards Transactions 2019-2024
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Argentina - Category analysis

Store Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Store card numbers and transactions continue declining

Store cards can attract lower-income consumers

Looking for new cardholders happens face to face in retail outlets

COMPETITIVE LANDSCAPE

Cencosud switches most customers from its store card to a Mastercard credit card

Carrefour card is the most important store card

Coto CICSA becomes the number two player in store cards in 2018

CATEGORY DATA

Table 113 Store Cards: Number of Cards in Circulation 2014-2019
Table 114 Store Cards Transactions 2014-2019
Table 115 Store Cards in Circulation: % Growth 2014-2019
Table 116 Store Cards Transactions: % Growth 2014-2019
Table 117 Store Cards: Number of Cards by Issuer 2014-2018
Table 118 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 119 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 120 Forecast Store Cards Transactions 2019-2024
Table 121 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 122 Forecast Store Cards Transactions: % Growth 2019-2024

Financial Cards and Payments in Argentina - Industry Overview

EXECUTIVE SUMMARY

Greater government involvement in the payment system

Digital banks sprouting up in Argentina

Sale of Prisma Medios de Pago stake to generate more competition in card issuing and processing

Discounts and offers to encourage contactless payments and digital wallet usage

Obligatory acceptance of credit and debit cards by merchants should drive electronic payments

MARKET INDICATORS

Table 123 Number of POS Terminals: Units 2014-2019
Table 124 Number of ATMs: Units 2014-2019
Table 125 Value Lost to Fraud 2014-2019
Table 126 Card Expenditure by Location 2019
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 128 Domestic versus Foreign Spend 2019

MARKET DATA

Table 129 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 130 Financial Cards by Category: Number of Accounts 2014-2019
Table 131 Financial Cards Transactions by Category: Value 2014-2019
Table 132 Financial Cards by Category: Number of Transactions 2014-2019
Table 133 Consumer Payments by Category: Value 2014-2019
Table 134 Consumer Payments by Category: Number of Transactions 2014-2019
Table 135 M-Commerce by Category: Value 2014-2019
Table 136 M-Commerce by Category: % Value Growth 2014-2019
Table 137 Financial Cards: Number of Cards by Issuer 2014-2018
Table 138 Financial Cards: Number of Cards by Operator 2014-2018
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 142 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 143 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 144 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 145 Forecast Consumer Payments by Category: Value 2019-2024
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 147 Forecast M-Commerce by Category: Value 2019-2024
Table 148 Forecast M-Commerce by Category: % Value Growth 2019-2024

Megatrends

Country Report

Store Cards in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Store card numbers and transactions continue declining

Store cards can attract lower-income consumers

Looking for new cardholders happens face to face in retail outlets

COMPETITIVE LANDSCAPE

Cencosud switches most customers from its store card to a Mastercard credit card

Carrefour card is the most important store card

Coto CICSA becomes the number two player in store cards in 2018

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Argentina - Category analysis

Charge Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Charge cards now only a very small category after the withdrawal of Anses

Banks more interested in offering credit cards thanks to the interest payable on them

COMPETITIVE LANDSCAPE

American Express is the only player left in charge cards

Withdrawal of Argenta removes a card aimed at the elderly and less well off

CATEGORY DATA

Credit Cards in Argentina - Category analysis

Credit Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Operators continue to offer popular discounts

Issuers running loyalty programmes

Repayment levels of credit cards can reach almost double the initial outlay

COMPETITIVE LANDSCAPE

Visa and Mastercard pushing contactless payment with their credit cards

American Express in tie-up with Prisma to boost its nationwide coverage in Argentina

Banco Galicia’s Tarjeta Naranja to set up a digital bank

CATEGORY DATA

Debit Cards in Argentina - Category analysis

Debit Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Debit cards benefit from the compulsory introduction of electronic payments for all businesses

Increasingly wide range of cash withdrawal points

Use of debit cards to pay for utility services on the increase

COMPETITIVE LANDSCAPE

Visa and Mastercard remain the two main debit card operators

Operators promote the use of “digital wallets” with reward programmes

Banco Hipotecario records strong growth in its number of cards over the review period

CATEGORY DATA

Pre-Paid Cards in Argentina - Category analysis

Pre-Paid Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Closed loop accounts for the highest number of cards thanks to the SUBE system

Fintech companies like Ualá and Mercado Pago driving growth in pre-paid cards

Más Vida a major open loop pre-paid card for providing financial assistance to low-income people

COMPETITIVE LANDSCAPE

Mercado Pago and Ualá helping Mastercard to grow in open loop pre-paid cards

Nación Servicios the bigger operator of closed loop pre-paid cards

Bank-issued pre-paid cards are still undeveloped

CATEGORY DATA

Store Cards in Argentina - Category analysis

Store Cards in Argentina - Company Profile

HEADLINES

PROSPECTS

Store card numbers and transactions continue declining

Store cards can attract lower-income consumers

Looking for new cardholders happens face to face in retail outlets

COMPETITIVE LANDSCAPE

Cencosud switches most customers from its store card to a Mastercard credit card

Carrefour card is the most important store card

Coto CICSA becomes the number two player in store cards in 2018

CATEGORY DATA