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Country Report

Store Card Transactions in

Store Cards in Thailand

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Strong double-digit growth in transactions value gives way to double-digit declines

The very strong growth that was being recorded in store card transactions value for much of the review period gave way to a negative performance in 2020. This can be attributed mainly to the shutdown of much of Thailand’s retailing industry for an extended period between March and May and the financial pressures that many Thai households are feeling due to the shutdown of the country’s hospitality and travel and tourism industries.

Non-grocery purchases much less likely to be paid for with store cards

While store cards transactions volume was buoyed during 2020 by the increased use of this payment method for grocery purchases, the use of store cards to pay for transactions in non-grocery specialist retailers outlets declined substantially over the course of 2020. This contributed mainly to consumers conserving their finances at a time of economic uncertainty, with essential purchases such as groceries, fuel and medicines prioritised over non-essential items.

Non-grocery retailers respond to falling demand with very generous reward upgrades

With the use of a store cards to pay for non-essential, non-grocery items in a slump since the onset of the COVID-19 situation in Thailand, many of the country’s leading chained non-grocery specialists spent much of 2020 paying special attention to boosting demand for their store cards. Home and garden specialist retailer HomePro for instance launched an aggressive promotional campaign for its store cards via its website during April 2020 under the tagline “4.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Store Card Transactions industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Store Card Transactions industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Store Card Transactions in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Store Card Transactions in Thailand?
What are the major operators and issuers in Thailand?
What is the current state and expected evolution of consumer payment preference?
What payment instrument offers the highest growth potential?
What strategies and positioning have consumer finance companies utilized to win in the market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Store Card Transactions in Thailand, originate from our database within our Consumer Finance market share and market size database.

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Charge Cards in Thailand - Category analysis

Charge Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

A declining category faces further disruption due to COVID-19

The need to repay full outstanding balance monthly works against charge cards

American Express steps up its focus on offering attractive rewards

RECOVERY AND OPPORTUNITIES

The prospects remain dismal for charge cards

Commercial charge card slated for stronger declines than personal charge cards

CATEGORY DATA

Table 1 Charge Cards: Number of Cards in Circulation 2015-2020
Table 2 Charge Cards Transactions 2015-2020
Table 3 Charge Cards in Circulation: % Growth 2015-2020
Table 4 Charge Cards Transactions: % Growth 2015-2020
Table 5 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 6 Commercial Charge Cards Transactions 2015-2020
Table 7 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 8 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 9 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 10 Personal Charge Cards Transactions 2015-2020
Table 11 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 12 Personal Charge Cards Transactions: % Growth 2015-2020
Table 13 Charge Cards: Number of Cards by Issuer 2015-2019
Table 14 Charge Cards: Number of Cards by Operator 2015-2019
Table 15 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 16 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 17 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 18 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 19 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 20 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 21 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 22 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 23 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 24 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 25 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 26 Forecast Charge Cards Transactions 2020-2025
Table 27 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 28 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 29 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 30 Forecast Commercial Charge Cards Transactions 2020-2025
Table 31 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 32 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 33 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 34 Forecast Personal Charge Cards Transactions 2020-2025
Table 35 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 36 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Thailand - Category analysis

Credit Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Strong declines expected in credit card transactions in 2020

Easing of credit regulations promises to ease debt burden on credit card borrowers

The number of credit cards in circulation increases slightly during 2020

RECOVERY AND OPPORTUNITIES

A strong recovery expected for credit cards

Financial relief packages for credit card borrowers could be extended

Testing times ahead for credit card issuers

CATEGORY DATA

Table 37 Credit Cards: Number of Cards in Circulation 2015-2020
Table 38 Credit Cards Transactions 2015-2020
Table 39 Credit Cards in Circulation: % Growth 2015-2020
Table 40 Credit Cards Transactions: % Growth 2015-2020
Table 41 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 42 Commercial Credit Cards Transactions 2015-2020
Table 43 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 44 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 45 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 46 Personal Credit Cards Transactions 2015-2020
Table 47 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 48 Personal Credit Cards Transactions: % Growth 2015-2020
Table 49 Credit Cards: Number of Cards by Issuer 2015-2019
Table 50 Credit Cards: Number of Cards by Operator 2015-2019
Table 51 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 52 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 53 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 54 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 55 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 56 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 57 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 58 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 59 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 60 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 61 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 62 Forecast Credit Cards Transactions 2020-2025
Table 63 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 64 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 65 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 66 Forecast Commercial Credit Cards Transactions 2020-2025
Table 67 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 68 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 69 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 70 Forecast Personal Credit Cards Transactions 2020-2025
Table 71 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 72 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Thailand - Category analysis

Debit Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a negative impact on debit cards transitions and ATM transactions

Debit cards’ status as in-person payment method means transactions value declines

Fewer debit cards in circulation as COVID-19 inhibits use of this payment method

RECOVERY AND OPPORTUNITIES

A robust recovery expected for debit card transactions

Marketing likely to be the key to securing new debit card customers

Chip and pin revolution set to improve security, making debit cards more appealing

CATEGORY DATA

Table 73 Debit Cards: Number of Cards in Circulation 2015-2020
Table 74 Debit Cards Transactions 2015-2020
Table 75 Debit Cards in Circulation: % Growth 2015-2020
Table 76 Debit Cards Transactions: % Growth 2015-2020
Table 77 Debit Cards: Number of Cards by Issuer 2015-2019
Table 78 Debit Cards: Number of Cards by Operator 2015-2019
Table 79 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 80 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 81 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 82 Forecast Debit Cards Transactions 2020-2025
Table 83 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 84 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Thailand - Category analysis

Pre-Paid Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Social distancing and economic uncertainty suppress the use of pre-paid cards

Open loop pre-paid cards experience a drop in demand due to suppressed spending

Home seclusion underpins negative performance in closed loop pre-paid cards

RECOVERY AND OPPORTUNITIES

Pre-paid cards set to benefit from shift towards cashless society

Pre-paid cards likely to face competition from other payment methods

Promotional campaigns linked to open loop pre-paid cards in bid to boost sales

CATEGORY DATA

Table 85 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 86 Pre-paid Cards Transactions 2015-2020
Table 87 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 88 Pre-paid Cards Transactions: % Growth 2015-2020
Table 89 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 90 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 91 Open Loop Pre-paid Cards Transactions 2015-2020
Table 92 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 93 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 94 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 95 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 96 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 97 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 98 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 99 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 100 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 101 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 102 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 103 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 104 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 105 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 106 Forecast Pre-paid Cards Transactions 2020-2025
Table 107 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 108 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 109 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 110 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 111 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 112 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Thailand - Category analysis

Store Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Strong double-digit growth in transactions value gives way to double-digit declines

Non-grocery purchases much less likely to be paid for with store cards

Non-grocery retailers respond to falling demand with very generous reward upgrades

RECOVERY AND OPPORTUNITIES

Anticipated economic recovery set to underpin strong performance for store cards

Shift away from cash and towards card payments set to favour store cards

CATEGORY DATA

Table 113 Store Cards: Number of Cards in Circulation 2015-2020
Table 114 Store Cards Transactions 2015-2020
Table 115 Store Cards in Circulation: % Growth 2015-2020
Table 116 Store Cards Transactions: % Growth 2015-2020
Table 117 Store Cards: Number of Cards by Issuer 2015-2019
Table 118 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 119 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 120 Forecast Store Cards Transactions 2020-2025
Table 121 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 122 Forecast Store Cards Transactions: % Growth 2020-2025

Financial Cards and Payments in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Credit regulations are eased as the bank Thailand supports struggling borrowers

Development of communications infrastructure promises to revolutionise financial cards and payments

Fragmentation and intense competition remain the industry’s defining elements

What next for consumer payments?

MARKET INDICATORS

Table 123 Number of POS Terminals: Units 2015-2020
Table 124 Number of ATMs: Units 2015-2020
Table 125 Value Lost to Fraud 2015-2020
Table 126 Card Expenditure by Location 2020
Table 127 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 128 Domestic versus Foreign Spend 2020

MARKET DATA

Table 129 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 130 Financial Cards by Category: Number of Accounts 2015-2020
Table 131 Financial Cards Transactions by Category: Value 2015-2020
Table 132 Financial Cards by Category: Number of Transactions 2015-2020
Table 133 Consumer Payments by Category: Value 2015-2020
Table 134 Consumer Payments by Category: Number of Transactions 2015-2020
Table 135 M-Commerce by Category: Value 2015-2020
Table 136 M-Commerce by Category: % Value Growth 2015-2020
Table 137 Financial Cards: Number of Cards by Issuer 2015-2019
Table 138 Financial Cards: Number of Cards by Operator 2015-2019
Table 139 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 140 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 141 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 142 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 143 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 144 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 145 Forecast Consumer Payments by Category: Value 2020-2025
Table 146 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 147 Forecast M-Commerce by Category: Value 2020-2025
Table 148 Forecast M-Commerce by Category: % Value Growth 2020-2025

Megatrends

Country Report

Store Cards in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong double-digit growth in transactions value gives way to double-digit declines

Non-grocery purchases much less likely to be paid for with store cards

Non-grocery retailers respond to falling demand with very generous reward upgrades

Overview

Why buy this report?

SAMPLES

Delivery Method

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Charge Cards in Thailand - Category analysis

Charge Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

A declining category faces further disruption due to COVID-19

The need to repay full outstanding balance monthly works against charge cards

American Express steps up its focus on offering attractive rewards

RECOVERY AND OPPORTUNITIES

The prospects remain dismal for charge cards

Commercial charge card slated for stronger declines than personal charge cards

CATEGORY DATA

Credit Cards in Thailand - Category analysis

Credit Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Strong declines expected in credit card transactions in 2020

Easing of credit regulations promises to ease debt burden on credit card borrowers

The number of credit cards in circulation increases slightly during 2020

RECOVERY AND OPPORTUNITIES

A strong recovery expected for credit cards

Financial relief packages for credit card borrowers could be extended

Testing times ahead for credit card issuers

CATEGORY DATA

Debit Cards in Thailand - Category analysis

Debit Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a negative impact on debit cards transitions and ATM transactions

Debit cards’ status as in-person payment method means transactions value declines

Fewer debit cards in circulation as COVID-19 inhibits use of this payment method

RECOVERY AND OPPORTUNITIES

A robust recovery expected for debit card transactions

Marketing likely to be the key to securing new debit card customers

Chip and pin revolution set to improve security, making debit cards more appealing

CATEGORY DATA

Pre-Paid Cards in Thailand - Category analysis

Pre-Paid Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Social distancing and economic uncertainty suppress the use of pre-paid cards

Open loop pre-paid cards experience a drop in demand due to suppressed spending

Home seclusion underpins negative performance in closed loop pre-paid cards

RECOVERY AND OPPORTUNITIES

Pre-paid cards set to benefit from shift towards cashless society

Pre-paid cards likely to face competition from other payment methods

Promotional campaigns linked to open loop pre-paid cards in bid to boost sales

CATEGORY DATA

Store Cards in Thailand - Category analysis

Store Cards in Thailand - Company Profile

KEY DATA FINDINGS

2020 IMPACT

Strong double-digit growth in transactions value gives way to double-digit declines

Non-grocery purchases much less likely to be paid for with store cards

Non-grocery retailers respond to falling demand with very generous reward upgrades

RECOVERY AND OPPORTUNITIES

Anticipated economic recovery set to underpin strong performance for store cards

Shift away from cash and towards card payments set to favour store cards

CATEGORY DATA

Financial Cards and Payments in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact