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Country Report

Tobacco in

Tobacco in the Philippines

Sep 2019

US$2,100

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Executive Summary

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Higher tax and price increases encourage down-trading

Tobacco continued to see a strong current value increase in 2018, with growth seen in all categories. This performance was stimulated mainly by price rises from most players and brands, due to a further increase in taxation in July 2018.

Unitary taxation narrows price range but economy cigarettes still benefit from cost concerns

2017 marked the start of unitary taxation of cigarettes, whereby the tax on every type of cigarette was the same regardless of price per pack. This levelled the playing field between premium and lower-priced cigarettes, and narrowed the gap between price bands.

Philip Morris Fortune Tobacco benefits from keeping Marlboro prices steady

Supported by unmatched distribution, Philip Morris Fortune Tobacco continued to dominate cigarettes in 2017. Although the company reaped rewards from the stable pricing for Marlboro, some consumers switched to economy brands because of the price rises due to taxation.

Distribution channels vary between tobacco categories

Other grocery retailers remained the largest distribution channel for cigarettes in 2018, with newsagent-tobacconists/kiosks accounting for more than half of volume sales. In these outlets, smokers can purchase cigarettes on a per-stick basis.

Despite volume decline, value growth expected in cigarettes due to tax rises

Tobacco is expected to continue to see current value growth in all categories in the forecast period, with e-vapour products and heated tobacco products expected to see double-digit current value CAGRs. The value growth in cigarettes will mainly be due to price rises, as in volume terms, cigarettes is expected to continue to see a slow decline over the forecast period.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tobacco in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Philippines?
What are the major brands in Philippines?
Which sector of the tobacco products market is the largest by value sales in Philippines?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Philippines?
Which sector is the most heavily taxed in Philippines?
Which companies dominate in the total tobacco market in Philippines in terms of market share?
What is the distribution channel split for the tobacco products market in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the Philippines

EXECUTIVE SUMMARY

Higher tax and price increases encourage down-trading

Unitary taxation narrows price range but economy cigarettes still benefit from cost concerns

Philip Morris Fortune Tobacco benefits from keeping Marlboro prices steady

Distribution channels vary between tobacco categories

Despite volume decline, value growth expected in cigarettes due to tax rises

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in the Philippines

HEADLINES

PROSPECTS

Taxation prompts move to economy brands

Nature of illicit trade shfits with rise in smuggling from China

Greater enforcement of public smoking ban hampers volume growth

COMPETITIVE LANDSCAPE

Philip Morris Fortune Tobacco benefits from in-store marketing

JT International’s purchase of Mighty Corp and British American Tobacco exit consolidate shares

La Suerte Cigar & Cigarette Factory sees further strong volume decline

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in the Philippines

HEADLINES

PROSPECTS

Growth stimulated by wider availability and affluent smokers

Expansion to high-end on-trade channels

Cigars and cigarillos remain targeted to a niche consumer group

COMPETITIVE LANDSCAPE

Tabacalera becomes more active on social media

Tabaqueria de Filipinas has long-standing appeal but lacks social media marketing support

Domestic players continue to dominate thanks to strong retailer relationships

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

HEADLINES

PROSPECTS

Distribution growth leads to brand success as vape shops mushroom

Calls for regulation from enthusiasts and players

From cigarettes to e-vapour devices

COMPETITIVE LANDSCAPE

VGOD struggles to maintain share despite good reputation

Vapor Bliss expands its reach but sees share decline due to fragmentation

Philip Morris considers shifting to heated tobacco over the forecast period

CATEGORY INDICATORS

Table 49 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 52 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 53 Sales of Tobacco Heating Devices: Value 2013-2018
Table 54 Sales of Heated Tobacco: Volume 2013-2018
Table 55 Sales of Heated Tobacco: Value 2013-2018
Table 56 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 57 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 58 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 59 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 60 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 61 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 62 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 63 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 64 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 65 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 67 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 68 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 69 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 70 Forecast Sales of Heated Tobacco: Value 2018-2023

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Megatrends

Country Report

Tobacco in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

Higher tax and price increases encourage down-trading

Unitary taxation narrows price range but economy cigarettes still benefit from cost concerns

Philip Morris Fortune Tobacco benefits from keeping Marlboro prices steady

Distribution channels vary between tobacco categories

Despite volume decline, value growth expected in cigarettes due to tax rises

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in the Philippines

EXECUTIVE SUMMARY

Higher tax and price increases encourage down-trading

Unitary taxation narrows price range but economy cigarettes still benefit from cost concerns

Philip Morris Fortune Tobacco benefits from keeping Marlboro prices steady

Distribution channels vary between tobacco categories

Despite volume decline, value growth expected in cigarettes due to tax rises

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in the Philippines

HEADLINES

PROSPECTS

Taxation prompts move to economy brands

Nature of illicit trade shfits with rise in smuggling from China

Greater enforcement of public smoking ban hampers volume growth

COMPETITIVE LANDSCAPE

Philip Morris Fortune Tobacco benefits from in-store marketing

JT International’s purchase of Mighty Corp and British American Tobacco exit consolidate shares

La Suerte Cigar & Cigarette Factory sees further strong volume decline

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the Philippines

HEADLINES

PROSPECTS

Growth stimulated by wider availability and affluent smokers

Expansion to high-end on-trade channels

Cigars and cigarillos remain targeted to a niche consumer group

COMPETITIVE LANDSCAPE

Tabacalera becomes more active on social media

Tabaqueria de Filipinas has long-standing appeal but lacks social media marketing support

Domestic players continue to dominate thanks to strong retailer relationships

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

HEADLINES

PROSPECTS

Distribution growth leads to brand success as vape shops mushroom

Calls for regulation from enthusiasts and players

From cigarettes to e-vapour devices

COMPETITIVE LANDSCAPE

VGOD struggles to maintain share despite good reputation

Vapor Bliss expands its reach but sees share decline due to fragmentation

Philip Morris considers shifting to heated tobacco over the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

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