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Learn moreJul 2020
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Consumers became increasingly health conscious during the height of the pandemic in the country in 2020, with conflicting reports in the media concerning the susceptibility of smokers to COVID-19. However, as smoking is addictive and habitual and as people become more accustomed to living with the presence of the virus in the population, health concerns alone are not expected to have a substantial impact on sales of cigarettes.
For the period between 12 March and 15 May the government introduced a nationwide lockdown, albeit with some provinces that have no COVID-19 cases able to operate under differing local community quarantine regulations. The national regulations call for only one person being allowed to leave the home to buy food or medicines between 06.
Since the Philippines shifted from two-tier taxation to unitary taxation for cigarettes in 2017, regardless of price bands, cigarettes were taxed at PHP30.00 per pack, rising to PHP35.
Supported by unmatched distribution, Philip Morris Fortune Tobacco Corp continued to dominate cigarettes in 2019. Although the company reaped rewards from the stable pricing of Marlboro, some consumers switched to economy brands because of taxation-induced price rises.
The tobacco industry is expected to experience a number of significant challenges over the forecast period. Even after lockdown restrictions ease and a degree of normalisation returns to the country, smokers are likely to be extremely price sensitive due to the catastrophic impact of the pandemic on the country’s economy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Philippines for free:
The Tobacco in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.