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Country Report

Tobacco in

Tobacco in the Philippines

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Coronavirus (COVID-19) had a notable impact on tobacco in the Philippines in 2020. First off, the strict national lockdown enacted between March and May 2020 limited the distribution of cigarettes and mandated store closures particularly effected tobacco specialists.

COVID-19 country impact

The first case of COVID-19 in the Philippines was identified on 30 January 2020. In an effort to halt the spread of the virus, the government introduced a nationwide lockdown (12 March-15 May), although some provinces without COVID-19 cases were able to operate according to local quarantine regulations.

Company response

Supported by unmatched distribution, Philip Morris Fortune Tobacco Corp (PMFTC) continued to dominate cigarettes in 2020. PMFTC maintained its leading position in cigarettes despite the rising volume shares of JTI (Philippines) Inc in 2020.

Retailing shift

COVID-19 had a direct impact on distribution of tobacco in the Philippines in 2020. First off, between March and May 2020, supply issues plagued cigarettes.

What next for tobacco?

The tobacco industry is expected to experience a number of significant challenges over the forecast period. Even after lockdown restrictions ease and a degree of normalisation returns to the country, smokers are likely to be extremely price sensitive due to the catastrophic impact of the pandemic on the country’s economy.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tobacco in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Philippines?
What are the major brands in Philippines?
Which sector of the tobacco products market is the largest by value sales in Philippines?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Philippines?
Which sector is the most heavily taxed in Philippines?
Which companies dominate in the total tobacco market in Philippines in terms of market share?
What is the distribution channel split for the tobacco products market in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Distribution challenges encouraged illicit trade in 2020

Taxation and growing unit prices further encouraged downtrading

Vast product variety allowed Philip Morris Fortune Tobacco Corp to continue leading

RECOVERY AND OPPORTUNITIES

Meagre outlook for volume recovery in the forecast period as the economic impact of the pandemic will have long lasting effects

Growing cigarettes taxation rates will encourage consumption of other tobacco products

Rising health awareness will call players to change strategies

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2015-2020
Table 12 Sales of Cigarettes by Category: Value 2015-2020
Table 13 Sales of Cigarettes: % Volume Growth 2015-2020
Table 14 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 15 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 18 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 19 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 20 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 24 Forecast Sales of Cigarettes: Volume 2020-2025
Table 25 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in the Philippines

KEY DATA FINDINGS

2020 IMPACT

The pandemic ignited distribution channels in 2020

Rising taxation limited appeal of cigars and cigarillos

Pandemic curtailed new product development

RECOVERY AND OPPORTUNITIES

Normalisation in the retail space will boost recovery in the beginning of the forecast period

Efforts to widen the potential consumer base likely to continue

Lingering economic effects from the pandemic may constrain recovery

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 37 Sales of Cigars by Size: % Volume 2015-2020
Table 38 Sales of Cigarillos by Price Platform 2015-2020
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 41 NBO Company Shares of Cigars: % Volume 2016-2020
Table 42 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 43 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 44 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Consumer knowledge of tobacco free oral nicotine remained negligible in 2020

E-commerce presented widest product assortment

Tobacco free oral nicotine products positioned to help consumers quit smoking

RECOVERY AND OPPORTUNITIES

Limited opportunities for robust development in the forecast period

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Lockdown posed a hurdle to sales in 2020

Heated tobacco experienced growing interest as new products were launched

E-commerce sales flourished amid mobility restrictions

RECOVERY AND OPPORTUNITIES

New product development will drive recovery in the forecast period

Calls for regulation may restrict growth in the forecast period

E-vapour products will continue growing in popularity despite an anticipated rise in taxes

CATEGORY INDICATORS

Table 50 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 51 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 52 Sales of Heated Tobacco: Volume 2015-2020
Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 55 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 56 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 57 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 58 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 59 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 60 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 61 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 62 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 63 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 64 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2024
Table 65 Forecast Sales of Heated Tobacco: Volume 2020-20250
Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tobacco in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Distribution challenges encouraged illicit trade in 2020

Taxation and growing unit prices further encouraged downtrading

Vast product variety allowed Philip Morris Fortune Tobacco Corp to continue leading

RECOVERY AND OPPORTUNITIES

Meagre outlook for volume recovery in the forecast period as the economic impact of the pandemic will have long lasting effects

Growing cigarettes taxation rates will encourage consumption of other tobacco products

Rising health awareness will call players to change strategies

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the Philippines

KEY DATA FINDINGS

2020 IMPACT

The pandemic ignited distribution channels in 2020

Rising taxation limited appeal of cigars and cigarillos

Pandemic curtailed new product development

RECOVERY AND OPPORTUNITIES

Normalisation in the retail space will boost recovery in the beginning of the forecast period

Efforts to widen the potential consumer base likely to continue

Lingering economic effects from the pandemic may constrain recovery

CATEGORY DATA

Tobacco Free Oral Nicotine in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Consumer knowledge of tobacco free oral nicotine remained negligible in 2020

E-commerce presented widest product assortment

Tobacco free oral nicotine products positioned to help consumers quit smoking

RECOVERY AND OPPORTUNITIES

Limited opportunities for robust development in the forecast period

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

KEY DATA FINDINGS

2020 IMPACT

Lockdown posed a hurdle to sales in 2020