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Tobacco in the Philippines

July 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Philippines?
  • Which are the leading brands in Tobacco in Philippines?
  • How are products distributed in Tobacco in Philippines?
  • Which category is the most heavily taxed in Philippines?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Philippines?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in the Philippines

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
Cigarettes faces more threats to recovery
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cigarette volume sales continues to plummet
Cigarettes faces a threat from heated tobacco
Economy cigarettes gaining ground again

PROSPECTS AND OPPORTUNITIES

Negative outlook for cigarettes
Other grocery retailers will continue to command the bulk of volume sales
Support for heated tobacco will threaten cigarettes

TAXATION AND PRICING

Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2016-2021 Table 12 Sales of Cigarettes by Category: Value 2016-2021 Table 13 Sales of Cigarettes: % Volume Growth 2016-2021 Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 24 Forecast Sales of Cigarettes: Volume 2021-2026 Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cigars and cigarillos reports growth
E-commerce becomes increasingly important
Established players continue to build around luxury lifestyle

PROSPECTS AND OPPORTUNITIES

Positive outlook for cigars and cigarillos
E-commerce will remain relevant post-pandemic
Collaborations with whisky makers may be key to sustainability of the category

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 37 Sales of Cigars by Size: % Volume 2016-2021 Table 38 Sales of Cigarillos by Price Platform 2016-2021 Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 41 NBO Company Shares of Cigars: % Volume 2017-2021 Table 42 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 43 NBO Company Shares of Cigarillos: % Volume 2017-2021 Table 44 LBN Brand Shares of Cigarillos: % Volume 2018-2021 Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-vapour products and heated tobacco register growth in 2021
Heated tobacco flourishes in Metro Manila and moves further afield
E-commerce proves to be an important driver of growth

PROSPECTS AND OPPORTUNITIES

Heated tobacco has the most promising outlook
E-vapour products will get a boost from the “vape bill”
Smokeless tobacco will remain limited

CATEGORY INDICATORS

Table 50 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 51 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 52 Sales of Heated Tobacco: Volume 2016-2021 Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 55 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021 Table 56 NBO Company Shares of E-Vapour Products: % Value 2017-2021 Table 57 LBN Brand Shares of E-Vapour Products: % Value 2018-2021 Table 58 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021 Table 59 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021 Table 60 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 61 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 62 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 63 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 64 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 65 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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