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Country Report

Tobacco in

Tobacco in the Philippines

37 pages, Jul 2018

US$2,100

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Executive Summary

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Cigarettes weakens tobacco’s performance as vaping emerges

Despite retail volume sales growth in cigars and cigarillos and the dynamism of vapour products, the continued fall in demand for cigarettes contributed to a volume decline in tobacco in 2017. The implementation of a unitary tax for cigarettes in 2017 encouraged more consumers to upgrade to premium brands like Marlboro, thereby improving value sales.

JT International acquires Mighty Corp as British American Tobacco exits the market

Tighter controls on the industry through the unitary taxation of cigarettes and the implementation of a nationwide smoking ban have made it harder for tobacco companies to operate in the Philippines. These legislative measures created challenges for players by reducing the visibility of cigarettes in public places and discouraging smoking.

Philip Morris Fortune Tobacco retains leadership of cigarettes

Supported by unmatched distribution in the market and strong merchandising efforts, Philip Morris Fortune Tobacco continued to dominate cigarettes in 2017. While unitary taxation has diminished price gaps between premium, mid-priced and economy brands, the company reaped the rewards of stable pricing for Marlboro.

Different distribution formats for different tobacco products

“Other” grocery retailers, which includes newsagent-tobacconists/kiosks and sari-sari stores, continued to account for the bulk of retail volume sales of cigarettes in 2017. In such outlets, smokers can purchase cigarettes on a per stick basis.

Cigarettes set to undermine volume performance over the forecast period

Cigarettes is expected to see a further decrease in retail volume sales over the forecast period. As the major category, a weak performance by cigarettes will undermine the industry as a whole.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tobacco in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Philippines?
What are the major brands in Philippines?
Which sector of the tobacco products market is the largest by value sales in Philippines?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Philippines?
Which sector is the most heavily taxed in Philippines?
Which companies dominate in the total tobacco market in Philippines in terms of market share?
What is the distribution channel split for the tobacco products market in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the Philippines

EXECUTIVE SUMMARY

Cigarettes weakens tobacco’s performance as vaping emerges

JT International acquires Mighty Corp as British American Tobacco exits the market

Philip Morris Fortune Tobacco retains leadership of cigarettes

Different distribution formats for different tobacco products

Cigarettes set to undermine volume performance over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in the Philippines

HEADLINES

PROSPECTS

Excise tax drives price increases in 2017

The government gets tough on tobacco

Further pressure on cigarettes anticipated

COMPETITIVE LANDSCAPE

British American Tobacco exits as JT International acquires Mighty Corp

Cigarettes sees further consolidation

Philip Morris Fortune Tobacco dominates cigarettes

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in the Philippines

HEADLINES

PROSPECTS

Rising affluence stimulates consumer demand

Select foodservice establishments promote cigars

Growing affluence and foodservice set to stimulate further interest in cigars

COMPETITIVE LANDSCAPE

Tabacalera retains leadership

Leading players benefit from deep-rooted cigar culture

Domestic players set to maintain dominance

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in the Philippines

HEADLINES

PROSPECTS

Regulatory pressure on cigarettes benefits vapour products

Vape shops continue to mushroom as the demand for vapour products increases

Young adults and product availability provide growth opportunities

COMPETITIVE LANDSCAPE

Vapor Bliss leads e-liquids

VGOD dominates open vaping systems charging and vapourising devices

Vapor Bliss and VGOD well placed to resist growing competition

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 58 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 60 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 61 Distribution of Vapour Products by Format: % Value 2012-2017
Table 62 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 63 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

Cigarettes weakens tobacco’s performance as vaping emerges

JT International acquires Mighty Corp as British American Tobacco exits the market

Philip Morris Fortune Tobacco retains leadership of cigarettes

Different distribution formats for different tobacco products

Cigarettes set to undermine volume performance over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in the Philippines

EXECUTIVE SUMMARY

Cigarettes weakens tobacco’s performance as vaping emerges

JT International acquires Mighty Corp as British American Tobacco exits the market

Philip Morris Fortune Tobacco retains leadership of cigarettes

Different distribution formats for different tobacco products

Cigarettes set to undermine volume performance over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in the Philippines

HEADLINES

PROSPECTS

Excise tax drives price increases in 2017

The government gets tough on tobacco

Further pressure on cigarettes anticipated

COMPETITIVE LANDSCAPE

British American Tobacco exits as JT International acquires Mighty Corp

Cigarettes sees further consolidation

Philip Morris Fortune Tobacco dominates cigarettes

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the Philippines

HEADLINES

PROSPECTS

Rising affluence stimulates consumer demand

Select foodservice establishments promote cigars

Growing affluence and foodservice set to stimulate further interest in cigars

COMPETITIVE LANDSCAPE

Tabacalera retains leadership

Leading players benefit from deep-rooted cigar culture

Domestic players set to maintain dominance

CATEGORY DATA

Smokeless Tobacco and Vapour Products in the Philippines

HEADLINES

PROSPECTS

Regulatory pressure on cigarettes benefits vapour products

Vape shops continue to mushroom as the demand for vapour products increases

Young adults and product availability provide growth opportunities

COMPETITIVE LANDSCAPE

Vapor Bliss leads e-liquids

VGOD dominates open vaping systems charging and vapourising devices

Vapor Bliss and VGOD well placed to resist growing competition

CATEGORY INDICATORS

CATEGORY DATA

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