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Country Report

Tobacco in

Tobacco in the Philippines

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Consumers became increasingly health conscious during the height of the pandemic in the country in 2020, with conflicting reports in the media concerning the susceptibility of smokers to COVID-19. However, as smoking is addictive and habitual and as people become more accustomed to living with the presence of the virus in the population, health concerns alone are not expected to have a substantial impact on sales of cigarettes.

COVID-19 country impact

For the period between 12 March and 15 May the government introduced a nationwide lockdown, albeit with some provinces that have no COVID-19 cases able to operate under differing local community quarantine regulations. The national regulations call for only one person being allowed to leave the home to buy food or medicines between 06.

Further increases in unitary taxation in 2019 boosts sales of mid-priced and premium products

Since the Philippines shifted from two-tier taxation to unitary taxation for cigarettes in 2017, regardless of price bands, cigarettes were taxed at PHP30.00 per pack, rising to PHP35.

Philip Morris Fortune Tobacco Corp maintains outright lead in cigarettes

Supported by unmatched distribution, Philip Morris Fortune Tobacco Corp continued to dominate cigarettes in 2019. Although the company reaped rewards from the stable pricing of Marlboro, some consumers switched to economy brands because of taxation-induced price rises.

Challenging times ahead for the Philippine tobacco industry

The tobacco industry is expected to experience a number of significant challenges over the forecast period. Even after lockdown restrictions ease and a degree of normalisation returns to the country, smokers are likely to be extremely price sensitive due to the catastrophic impact of the pandemic on the country’s economy.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Tobacco in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Philippines?
What are the major brands in Philippines?
Which sector of the tobacco products market is the largest by value sales in Philippines?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Philippines?
Which sector is the most heavily taxed in Philippines?
Which companies dominate in the total tobacco market in Philippines in terms of market share?
What is the distribution channel split for the tobacco products market in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Further increases in unitary taxation in 2019 boosts sales of mid-priced and premium products

Philip Morris Fortune Tobacco Corp maintains outright lead in cigarettes

Challenging times ahead for the Philippine tobacco industry

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Taxation prompts move to economy brands

Greater enforcement of public smoking ban hampers volume growth

Philip Morris Fortune Tobacco benefits from in-store marketing

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Expansion to high-end on-trade channels

Cigars and cigarillos target a niche consumer group

Tabacalera becomes more active on social media

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in popularity of e-vapour products thanks to new launches and wider distribution network, while heated tobacco products remains niche

Calls for regulation from enthusiasts and players

VGOD struggles to maintain share due to growth in counterfeits, despite its good reputation

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 49 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 52 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 53 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 54 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 55 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 56 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 57 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 58 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2024
Table 59 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 60 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Further increases in unitary taxation in 2019 boosts sales of mid-priced and premium products

Philip Morris Fortune Tobacco Corp maintains outright lead in cigarettes

Challenging times ahead for the Philippine tobacco industry

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in the Philippines

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Further increases in unitary taxation in 2019 boosts sales of mid-priced and premium products

Philip Morris Fortune Tobacco Corp maintains outright lead in cigarettes

Challenging times ahead for the Philippine tobacco industry

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Cigarettes in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Taxation prompts move to economy brands

Greater enforcement of public smoking ban hampers volume growth

Philip Morris Fortune Tobacco benefits from in-store marketing

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Expansion to high-end on-trade channels

Cigars and cigarillos target a niche consumer group

Tabacalera becomes more active on social media

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in popularity of e-vapour products thanks to new launches and wider distribution network, while heated tobacco products remains niche

Calls for regulation from enthusiasts and players

VGOD struggles to maintain share due to growth in counterfeits, despite its good reputation

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA