Executive Summary

Jun 2019
PROSPECTS
Vegetables consumption shows a slight increase

Germany, one of the largest importers of vegetables in Europe, recorded slightly positive growth in fresh vegetables sales in 2018. Germans are very keen to know more about the health benefits and nutritional values of fresh vegetables.

Tomatoes remain in favour

German consumers have a very positive attitude towards tomatoes. Compared to other vegetables, fresh tomatoes are more likely to often be on dining tables.

Competition from packaged vegetables

The convenience trend is still strong and is putting overall fresh vegetable consumption under pressure. The high quality of processed food and further innovation to preserve nutritional values to the maximum in packaged food are generating strong competition for fresh food.

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Vegetables in Germany

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Vegetables industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vegetables industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vegetables in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vegetables in Germany?
  • What are the major brands in Germany?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Vegetables sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.

Vegetables in Germany - Category analysis

HEADLINES

PROSPECTS

Vegetables consumption shows a slight increase
Tomatoes remain in favour
Competition from packaged vegetables
Summary 1 Major Processors of Vegetables 2018

CATEGORY DATA

Table 1 Total Sales of Vegetables by Category: Total Volume 2013-2018
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Vegetables by Category: Volume 2013-2018
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Vegetables by Category: Value 2013-2018
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2013-2018
Table 7 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2013-2018
Table 8 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2018
Table 9 Forecast Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 10 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 11 Forecast Retail Sales of Vegetables by Category: Volume 2018-2023
Table 12 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 13 Forecast Retail Sales of Vegetables by Category: Value 2018-2023
Table 14 Forecast Retail Sales of Vegetables by Category: % Value Growth 2018-2023

Fresh Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Fresh food market in Germany continues improving
Demand for additional health benefits continues to grow
Discounters maintains the leading position in retail
Promising development of fresh food sales over the forecast period

MARKET DATA

Table 15 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 17 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 19 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

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