Germany, one of the largest importers of vegetables in Europe, recorded slightly positive growth in fresh vegetables sales in 2018. Germans are very keen to know more about the health benefits and nutritional values of fresh vegetables.
German consumers have a very positive attitude towards tomatoes. Compared to other vegetables, fresh tomatoes are more likely to often be on dining tables.
The convenience trend is still strong and is putting overall fresh vegetable consumption under pressure. The high quality of processed food and further innovation to preserve nutritional values to the maximum in packaged food are generating strong competition for fresh food.
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