An increasing number of Germans were already paying greater attention to their health and diet prior to the pandemic, but the latter has strengthened this trend. Fresh vegetables can naturally benefit, which is why retail volumes in 2021 remain above pre-pandemic levels, although not as high as in 2020 due to greater mobility outside of the home as restrictions have eased.
The healthy image of fresh vegetables supports their solid consumption levels. At the same time, fresh vegetables are competing with packaged equivalents and the convenience trend of recent years.
Over the early part of the forecast period, demand for vegetables through retail is predicted to decline further in line with the ongoing recovery of the foodservice and institutional channels as restrictions in Germany continue to be eased. Nevertheless, overall demand for vegetables will remain fairly stable and above pre-pandemic levels in retail volume terms by the end of the forecast period.
As a result of the pandemic, it has become apparent that the demand in Germany for regional products has increased for various reasons. Some Germans have wanted to focus more on local products in order to be less dependent on supplies from other countries, but the health aspect also plays a role here, because vegetables from the region often have a healthier image due to greater trust in local farmers.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.See All of Our Definitions
This report originates from Passport, our Vegetables research and analysis database.
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