With consumers seeking to avoid crowded places because of concerns about exposure to the COVID-19 virus, demand for fresh vegetables shifted from locations such as fixed and open markets to modern grocery retailing outlets. This served to bolster value sales, as these retailers tend to demand higher unit prices.
The early stages of the COVID-19 outbreak saw a shift from fresh vegetables to packaged alternatives, with consumers opting for products such as tomato purée and prepared chilli sauces, as well as processed vegetables, instead of purchasing fresh vegetables. This trend was driven by concerns about exposure to the COVID-19 virus, as the contents of packaged products are protected from direct contact with shop staff and other consumers.
Fresh vegetables is forecast to see year-on-year total volume growth throughout 2020-2025. Traditional outlets, such as fixed and open markets, are expected to see a recovery as the immediate threat from COVID-19 wanes and consumers feel safer about going out and mixing with other people.
The increased hygiene concerns resulting from the COVID-19 pandemic are likely to lead to greater demand for products in plastic packaging that protects them from direct handling by other people. Sales of vegetables in plastic packaging will also be supported by the increased consumer interest in products with longer shelf lives.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Vegetables research and analysis database.
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