The COVID-19 pandemic led many consumers to reconsider their diet and lifestyle choices, and interest in health and wellness trends has grown strongly. During the forecast period, specific emphasis is expected to be placed on the consumption of foods that offer a variety of health benefits, particularly those that benefit the immune system.
When considering health and nutritional value, consumers have historically favoured fresh vegetables over packaged, processed vegetables. Many consider processed vegetables to be less healthy and to contain too many additives.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.See All of Our Definitions
This report originates from Passport, our Vegetables research and analysis database.
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