Executive Summary

Apr 2019
PROSPECTS
Vegetables is expected to record strong growth

The overall production of vegetables in Morocco is still growing, thanks to Maroc Plan Vert, which helped to increase the production of vegetables in the country over the last five years. Vegetables in Morocco are also easily accessible, as they are sold through various distribution channels all over the country.

Other grocery retailers will continue to lead sales of vegetables in Morocco

Although sales of vegetables increased strongly in modern grocery retailers in Morocco over the last few years, thanks to the rapid expansion of Marjane and Carrefour, it is highly unlikely that other grocery retailers (souks and marchés) will be overtaken by these modern grocery retailers in the short-term. Souks are open markets which are held once a week and tend to be mainly on a Sunday.

Processed food is becoming more popular

With the rapid expansion of modern grocery retailers, mainly supermarkets and hypermarkets, the presence and availability of processed vegetables, especially frozen and canned products, increased over the last decade. Many people are now used to eating these processed products and use them to prepare many dishes and salads.

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Vegetables in Morocco

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Vegetables industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vegetables industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vegetables in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vegetables in Morocco?
  • What are the major brands in Morocco?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Vegetables sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.

Vegetables in Morocco - Category analysis

HEADLINES

PROSPECTS

Vegetables is expected to record strong growth
Other grocery retailers will continue to lead sales of vegetables in Morocco
Processed food is becoming more popular

CATEGORY DATA

Table 1 Total Sales of Vegetables by Category: Total Volume 2013-2018
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Vegetables by Category: Volume 2013-2018
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Vegetables by Category: Value 2013-2018
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2018-2023

Fresh Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Fresh food maintains a positive performance
Sales of packaged fresh food are rising in Morocco
Other grocery retailers leads the distribution of fresh food
Fresh food is set to continue developing and recording a positive performance

MARKET DATA

Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

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