Total volume sales of vegetables are predicted to grow over the forecast period as consumers are more aware of the benefits of a healthy diet, and new ways of consuming healthy snacks, thanks to constant governmental campaigns. Tomatoes is expected to be the best-performing category, used in salads and sauces.
Even though vegetables are expected to record positive growth in Morocco over the forecast period, the increasing trend of home-made meals and the rise in time-strapped consumers may benefit from sales of processed vegetables to save time. For instance, fresh maize consumption is predicted to further suffer from the strong presence of ready-to-use maize in canned/preserved vegetables for salads.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Vegetables research and analysis database.
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