The overall production of vegetables in Morocco is still growing, thanks to Maroc Plan Vert, which helped to increase the production of vegetables in the country over the last five years. Vegetables in Morocco are also easily accessible, as they are sold through various distribution channels all over the country.
Although sales of vegetables increased strongly in modern grocery retailers in Morocco over the last few years, thanks to the rapid expansion of Marjane and Carrefour, it is highly unlikely that other grocery retailers (souks and marchés) will be overtaken by these modern grocery retailers in the short-term. Souks are open markets which are held once a week and tend to be mainly on a Sunday.
With the rapid expansion of modern grocery retailers, mainly supermarkets and hypermarkets, the presence and availability of processed vegetables, especially frozen and canned products, increased over the last decade. Many people are now used to eating these processed products and use them to prepare many dishes and salads.
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