Benefiting from the positive outlook for the Chinese economy and increasing average disposable incomes, premiumisation is expected, and sales of organic vegetables are therefore likely to gain traction over the forecast period. E-commerce platforms are likely to benefit from the organic trend first, thanks to wider customer outreach, logistics, and efficient waste management when sourcing directly from producers.
Consumer awareness of food safety has been rising as a result of the COVID-19 pandemic and increasing disposable incomes. Compared with developed economies, China has relatively lower food safety standards regarding the production process, such as the usage of pesticides.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.See All of Our Definitions
This report originates from Passport, our Vegetables research and analysis database.
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