Total volume sales of vegetables in Japan are expected to slowly increase over the forecast period, but are unlikely to completely recover to the pre-pandemic level. In addition to the declining population, which will limit growth, busy consumers are shifting towards more convenient products, such as prepared salads, frozen vegetables, and vegetable drinks, which will also contribute to the slow recovery of total volume sales of vegetables after its decline in 2020.
While the daily vegetable intake target recommended by the Ministry of Health, Labour and Welfare is 350g per day, according to The National Health and Nutrition Survey conducted in 2019 by Ministry of Health, Labour and Welfare, average vegetable intake in Japan was only 280g per day, which is around 70g short of the recommended intake. Moreover, no significant increases or decreases in average vegetable intake have been observed over the past 10 years.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vegetables industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Vegetables research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!