Vegan, vegetarian and particularly flexitarian diets are increasingly being adopted and represent an opportunity for vegetables to grow in volume terms. Much of this trend stems from consumer concern for the environment, animal welfare and their own health.
Due to a prolonged cold and wet spring followed by an extremely hot summer and subsequent drought in 2018, vegetable yields were low in 2018 while the vegetables that were produced were smaller and some misshapen. Some farmers have reported that their production was down by as much as 20%.
As consumers become increasingly concerned about the environment, future trends will focus on product packaging, including vegetables that are plastic-free to reduce waste. As part of this trend, consumers are also likely to increasingly demand organic vegetables that avoid the use of herbicides and pesticides.
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