Despite the onset of COVID-19, retail volume sales of vegetables continued to grow in Thailand during 2020, albeit at a slower rate than earlier in the review period. Such vegetables as morning glory, bamboo shoots, cabbage, climbing wattle, Chinese cabbage, Chinese kale, and spring onion are essential ingredients in many Thai dishes, and these products remained readily available, due to part to closer coordination between farmers, logistics providers and wet markets.
The institutional and particularly the foodservice channels account for the bulk of total volume sales of vegetables in Thailand, and these were much harder hit by COVID-19 than retail. Foodservice volume sales were undermined by a significant fall in international tourism.
Total volume sales of vegetables will rebound strongly during 2021, with the foodservice and institutional channels to the fore. In particularly, a rebound in international visitor numbers as the threat posed by COVID-19 begins to ease will buy foodservice demand for vegetables.
Retail volume sales of vegetables are forecast to decline in 2021, as local consumers spend less time at home and eat out more. However, they will rebound strongly during subsequent years as the post-pandemic economic recovery gathers pace and consumers gradually become more health conscious.
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This report originates from Passport, our Vegetables research and analysis database.
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