In the review period, fresh food in general, and vegetables in particular, saw investment by players and the government alike, all of which helped to push players to improve their products and enlarge their business scope. Within vegetables, new players are not only helping to build a more competitive environment, but also to set a higher standard for the farming and distribution of vegetables in Vietnam.
Vietnamese consumers consider “clear vegetables” as vegetables with no residues of pesticides or growth simulants. Although “clear vegetables” have much potential, it is hard to increase the target market because of difficulties in terms of pricing and quality control.
The supply chain is a challenge for fresh food, and is an even more serious challenge in vegetables in Vietnam. First of all, although there are several big players with concentrated farms across the country, most of the supply of vegetables in the market is scattered.
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Discover the latest market trends and uncover sources of future market growth for the Vegetables industry in Vietnam with research from Euromonitor's team of in-country analysts.
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