Executive Summary

Apr 2019
PROSPECTS
Health and convenience remain the biggest influences over sales of fresh vegetables

Vegetable sales continued to perform well in 2018 as the category is dominated by staple products that are affordable and nutritious, meeting the nutritional needs of South Africa’s low-income majority. Fresh vegetables also meet the needs of mid-to-high income consumers, who are increasingly interested in healthier food items.

Severe drought in the Western Cape inspires move towards “waterless cooking”

Western Cape is still in the grips of the biggest drought seen in South Africa for 300 years. Day Zero refers to the day that the taps in the City of Cape Town run dry and although this never eventuated, it was initially thought to be due to occur in April 2018.

Drought in Western Cape limits plantings for next season

The drought that remains in effect in Western Cape and other parts of South Africa is likely to continue having a major impact on sales of fresh vegetables for at least the early stages of the forecast period. The drought has encouraged changes in plantings, with maize and soya beans particularly affected, with overall volumes of vegetables also lower due to the absence of water available for irrigating vegetable crops.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Vegetables in South Africa

Samples:

FAQs about samples

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Vegetables industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vegetables industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vegetables in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vegetables in South Africa?
  • What are the major brands in South Africa?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Vegetables sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.

Vegetables in South Africa - Category analysis

HEADLINES

PROSPECTS

Health and convenience remain the biggest influences over sales of fresh vegetables
Severe drought in the Western Cape inspires move towards “waterless cooking”
Drought in Western Cape limits plantings for next season
Summary 1 Major Processors of Vegetables

CATEGORY DATA

Table 1 Total Sales of Vegetables by Category: Total Volume 2013-2018
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Vegetables by Category: Volume 2013-2018
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Vegetables by Category: Value 2013-2018
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2018-2023

Fresh Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Moderate and sustainable growth continues to define fresh food in South Africa
Drought conditions continue to affect several fresh food categories
Supermarkets, traditional grocery retailers remain the leading distribution channels
Steady performance expected in fresh food over the forecast period

MARKET DATA

Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Related Reports