Vegetables saw a significant increase in demand through retail channels in 2020, as at-home food consumption increased during the COVID-19 crisis. Home seclusion and the rise in the number of people engaged in remote working and distance learning led to an increase in home cooking.
In a market characterised by low levels of consumer purchasing power, many consumers are unable to afford supplementation to support the functioning of their immune systems. With concerns about the effective functioning of the immune system bolstered by the COVID-19 crisis, consumers looked to healthy, balanced diets to boost their immunity.
The demand for fresh vegetables from foodservice channels is expected to increase in 2021 and beyond. However, the recovery of foodservice will be constrained by the challenging economic conditions resulting from measures to limit the spread of COVID-19, as budget-conscious consumers continue to opt to cook at home.
The COVID-19 crisis saw the focus on sustainable packaging and reducing plastic waste take a back seat, as consumers took extra precautions to ensure food safety and limit the direct handling of products by other people. However, as the immediate threat from COVID-19 wanes, the rise in environmental-awareness is expected to lead to a revival of interest in reducing plastic waste.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Vegetables research and analysis database.
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