Vegetable sales continued to perform well in 2018 as the category is dominated by staple products that are affordable and nutritious, meeting the nutritional needs of South Africa’s low-income majority. Fresh vegetables also meet the needs of mid-to-high income consumers, who are increasingly interested in healthier food items.
Western Cape is still in the grips of the biggest drought seen in South Africa for 300 years. Day Zero refers to the day that the taps in the City of Cape Town run dry and although this never eventuated, it was initially thought to be due to occur in April 2018.
The drought that remains in effect in Western Cape and other parts of South Africa is likely to continue having a major impact on sales of fresh vegetables for at least the early stages of the forecast period. The drought has encouraged changes in plantings, with maize and soya beans particularly affected, with overall volumes of vegetables also lower due to the absence of water available for irrigating vegetable crops.
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