Executive Summary

Apr 2019
PROSPECTS
Public outcry over charges for bio-degradable bags alters consumption patterns

A European directive that came into effect in 2018 involved an initiative to switching to biodegradable bags for fruit and vegetables. However, this caused a public outcry as consumers were forced to pay a small charge of between EUR0.

Italians continue to favour in-season vegetables

One of the characteristics of Italian cuisine is seasonal eating, which includes the consumption of in-season fresh ingredients, which are at their most flavoursome. The fastest growing categories are cauliflowers (more popular in colder seasons) together with other vegetables utilised in salads, with the latter particularly popular in foodservice channels.

Rising consumption as consumers increasingly appreciate nutritional value of vegetables

Volume sales of fresh vegetables are expected to achieve a small rise over the forecast period as Italians will gradually increase their consumption of fresh vegetables. Much of this will stem from more mindful eating patterns and greater awareness of the nutritional value of vegetables and their role in achieving health and wellbeing.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Vegetables in Italy

Samples:

FAQs about samples

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Vegetables industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vegetables industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vegetables in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vegetables in Italy?
  • What are the major brands in Italy?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Vegetables sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.

Vegetables in Italy - Category analysis

HEADLINES

PROSPECTS

Public outcry over charges for bio-degradable bags alters consumption patterns
Italians continue to favour in-season vegetables
Rising consumption as consumers increasingly appreciate nutritional value of vegetables
Summary 1 Major Processors of Vegetables

CATEGORY DATA

Table 1 Total Sales of Vegetables by Category: Total Volume 2013-2018
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Vegetables by Category: Volume 2013-2018
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Vegetables by Category: Value 2013-2018
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2018-2023

Fresh Food in Italy - Industry Overview

EXECUTIVE SUMMARY

Numerous trends shape the fresh food landscape in Italy during 2018
Two opposing trends, home preparation and convenience, characterise the market
Supermarkets and traditional grocery retailers remain the main channels for fresh food
Fresh food to see solid growth over the forecast period

MARKET DATA

Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Related Reports