Concerns around health and wellness are expected to continue driving consumption of unprocessed healthy foods, with a strong focus on consuming a wide variety of vegetables. The COVID-19 pandemic added weight to the already strong health and wellness trend in Italy, putting foods with immune boosting properties at the top of consumers’ shopping lists.
The Italian economy is under severe pressure heading into the forecast period, with the cost of living growing significantly over 2022. This has had a substantial impact on the recovery of the foodservice channel with footfall remaining below previous expectations.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.See All of Our Definitions
This report originates from Passport, our Vegetables research and analysis database.
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