The consumption of fresh vegetables was affected tremendously by the 2020 COVID-19-induced lockdown. As people were stuck at home, home cooking became a necessity more than ever, and eating out was not an option due to the closure of the foodservice outlets.
Packaged vegetables increased in popularity due to sanitary reasons in 2021 despite sustainability concerns. The concept of packaged vegetables in the country was somewhat unfamiliar to many until hygienic concerns brought a shift in consumer preference.
The forecast period holds a few developments for the consumption of vegetables in Italy as the COVID-19-induced lockdown has reshaped the habits of many consumers in the country. Starting from the increase in time spent within the walls of the home, with remote activities such as working from home as the new norms after 2020, consumption will increase.
The COVID-19 pandemic is expected to have future externalities on the habits of consumers. Buyers have radically changed their shopping behaviours, decreasing the number of visits to grocery retailers and increasing the size of their purchases.
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This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.See All of Our Definitions
This report originates from Passport, our Vegetables research and analysis database.
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