As a result of the outbreak of COVID-19, total volume of vegetables declined by 3% in 2020, compared to 2% growth in 2019. This result was due to a double-digit decline recorded in both the institutional sector and foodservice venues, which were closed during the lockdown period.
While packaged prepared salads and the fresh cut segment registered a decline during the outbreak, vegetables recorded a more positive result, benefiting from their relatively low price-points during a time of increased price-sensitivity. The numerous healthy qualities and benefits provided, during a time of increased interest in health and wellness, further aided sales.
Total volume will recover in 2021, as foodservice outlets and the institutional sector record a double-digit growth across the early forecast period. Over the coming years, with the exception of maize which will record a decline in the late forecast period, all other products are expected to grow in volume sales.
The shift from regional and local markets to retailers was intensified during the outbreak of COVID-19. Across the forecast period, this is expected to become more widespread, with modern grocery retailers gaining the reputation of being safe and hygienic locations, offering most products needed in one store.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Vegetables research and analysis database.
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