Executive Summary

Apr 2019
PROSPECTS
Positive volume growth will only be seen again in 2019 as the truck drivers’ crisis hits vegetables

Brazil’s logistics chain is largely dependent on transportation using trucks, due to poor train and air infrastructure and the sheer size of the country. The truck drivers’ strike in May 2018 made the month a devastating one for fresh food producers, distributers and sellers, especially those of fruits and vegetables.

Tomatoes and other vegetables losses to be recuperated in 2019

The vegetables category that suffered the most at the hands of the truck drivers’ crisis in May 2018 was tomatoes, particularly with retail demand having to compete directly with other parts of the industry. Large tomato processors, such as Kraft-Heinz Ketchup, shut down production due to a lack of tomato deliveries over a number of days.

Health and wellness trends continue to drive healthy vegetables growth

While vegetables have traditionally been an intrinsic part of the Brazilian diet, consumers are increasingly concerned with health and wellbeing, as shown in Euromonitor International’s consumer lifestyles survey data, which highlights that more consumers want to include more fruits and vegetables in their diets. Additionally, greater access to information through the internet, as well as growing usage of social media across all areas of society are making consumers more conscious of the benefits of vegetables and fresh food diets.

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Vegetables in Brazil

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Vegetables industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vegetables industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vegetables in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Vegetables in Brazil?
  • What are the major brands in Brazil?
  • What is the impact of commodities price fluctuations on local production and consumption?
  • What are the key campaigns and/or legislation driving Vegetables sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Food market research database.

Vegetables in Brazil - Category analysis

HEADLINES

PROSPECTS

Positive volume growth will only be seen again in 2019 as the truck drivers’ crisis hits vegetables
Tomatoes and other vegetables losses to be recuperated in 2019
Health and wellness trends continue to drive healthy vegetables growth

CATEGORY DATA

Table 1 Total Sales of Vegetables by Category: Total Volume 2013-2018
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2013-2018
Table 3 Retail Sales of Vegetables by Category: Volume 2013-2018
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2013-2018
Table 5 Retail Sales of Vegetables by Category: Value 2013-2018
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2013-2018
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2013-2018
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2018-2023
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2018-2023
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2018-2023
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2018-2023
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2018-2023

Fresh Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Fresh food volume sales decline in Brazil in 2018
Truck drivers’ crisis means retail damage will only be fully repaired by 2020
While supermarkets/hypermarkets still sell most fresh food, discounters and convenience stores see the fastest growth
Health and wellness trends coupled with technological improvements to drive growth

MARKET DATA

Table 14 Total Sales of Fresh Food by Category: Total Volume 2013-2018
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Table 16 Retail Sales of Fresh Food by Category: Volume 2013-2018
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2013-2018
Table 18 Retail Sales of Fresh Food by Category: Value 2013-2018
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2013-2018
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2013-2018
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2013-2018
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2018-2023
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

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