Brazil’s logistics chain is largely dependent on transportation using trucks, due to poor train and air infrastructure and the sheer size of the country. The truck drivers’ strike in May 2018 made the month a devastating one for fresh food producers, distributers and sellers, especially those of fruits and vegetables.
The vegetables category that suffered the most at the hands of the truck drivers’ crisis in May 2018 was tomatoes, particularly with retail demand having to compete directly with other parts of the industry. Large tomato processors, such as Kraft-Heinz Ketchup, shut down production due to a lack of tomato deliveries over a number of days.
While vegetables have traditionally been an intrinsic part of the Brazilian diet, consumers are increasingly concerned with health and wellbeing, as shown in Euromonitor International’s consumer lifestyles survey data, which highlights that more consumers want to include more fruits and vegetables in their diets. Additionally, greater access to information through the internet, as well as growing usage of social media across all areas of society are making consumers more conscious of the benefits of vegetables and fresh food diets.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Vegetables industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Vegetables industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Vegetables in Brazil market research report includes:
Our market research reports answer questions such as:
Why buy this report?