Overall breakfast cereals in Japan is expected to see growth in retail current value terms in the forecast period, mainly driven by the returning rise in the popularity of hot cereals. Although consumers’ health-consciousness and increasing interest in nutrition were already seen prior to the pandemic, this increased consumers’ awareness of weight management, due to limited opportunities for exercise under home seclusion.
Consumers’ health-consciousness and interest in nutrition were growing even before the pandemic period. As COVID-19 hit Japan, the health and wellness trend accelerated, as consumers strived to maintain their general health to lower their risk of contracting COVID-19, while some people were concerned about weight gain due to the reduced amount of exercise when working from home.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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