Local players in breakfast cereals place a strong emphasis on domestic origin. For instance, Saltå Kvarn brand's hot cereal products prominently display the Swedish flag, indicating their domestic origin, as they are crafted from Swedish organic oats.
Amid high inflation and rising unit prices, private label products continue to attract Swedish consumers. For example, Garant offers Granola Paleo, a high-fibre and high-protein granola containing roasted almonds, hazelnuts, coconut, and berries.
Sustainability and responsibility are central themes that are expected to advance significantly over the forecast period. For instance, Risenta brand is marketed as 100% climate compensated, utilising 100% renewable energy not only in production but also in its offices.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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