Domestic manufacturers are expected to continue to greatly emphasise the domestic production and ingredients of their breakfast cereals in the forecast period. For example, Elovena’s new oat granolas in three options: roasted granola (extra crunchiness); strawberry-flavoured granola; and honey & pecan.
Private label is expected to continue to win over consumers with good quality and trendy ranges, leaving it well placed to gain a higher combined retail value share in breakfast cereals during the forecast period. The leading retailing giant S Group offers the Kotimaista (translates as “domestic”) line, which includes Ruis-kauramuro, a rye-oat cereal that fits with several trends and demand preferences.
According to Raisio, a domestic offer also means greater eco-friendliness. The company points out that on average the oat from farms travels less than 100km to its factory, making the purchase of Elovena products more sustainable.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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