In 2022, breakfast cereals faced the combined challenges of consumers coming out of home seclusion and rising production costs which resulted in a drop in volume sales. As Russia’s war in Ukraine continues and manufacturers are gradually finding alternative and more affordable sources for their ingredients, 2023 is likely to see more stable prices.
While volume growth should remain stable throughout the forecast period, the growing focus on healthy living and healthy eating could pose a strong challenge to the appeal of breakfast cereals. Growing concerns around sugar intake and the high sugar content of some breakfast cereals will be the biggest challenge.
Given the health concerns that are threatening sales of breakfast cereals, in order to stay relevant manufacturers may need to double down on the convenience aspect of their products. This could include innovations in the packaging format, while still focusing on introducing more healthy elements into the ingredients.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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