Flakes and other ready-to-eat (RTE) cereals are anticipated to underperform during the forecast period. Consumer behaviour is shifting towards healthier alternatives such as muesli and granola, challenging the market hold of these traditional segments.
The prevailing economic difficulties forecast for Argentina suggest that cost-effective alternatives, particularly private label products, will persist in gaining traction. Leading retailers such as Dia, Jumbo, Coto, and Carrefour have enriched their portfolios, focusing on diversification, enhanced quality, and competitive pricing, especially within the muesli and granola segment.
Supermarkets, hypermarkets and small local grocers will retain their status as principal distribution channels for breakfast cereals, with the first two favoured by consumers with moderate to high disposable income. Meanwhile, the assortment in smaller local grocers is often restricted to a select few national brands.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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