Fortified/functional and dietary and free from products are expected to increase their presence in dairy products and alternatives in the forecast period, especially in plain and flavoured yoghurt. Rising demand for healthier products is driving the development of such products, with Danone having already launched a lactose free probiotic yoghurt, and Pinar also offering its own lactose free probiotic yoghurt, with both products widely distributed in Turkey.
Good source of vitamins is expected to remain the second largest health and wellness claim in dairy products and alternatives over the forecast period in value terms (at constant 2023 prices). Sales of these products are projected to increase by TRY4.
The number of overweight and obese consumers within Turkey’s population is rising and this pattern is projected to continue over the forecast period. In response it is likely that the government will take further steps to address this issue in an effort to reduce the burden this has on the country’s health services.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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