Dairy products and alternatives will be heavily influenced by growing health awareness among Dutch consumers over the forecast period. As they increasingly opt for healthier products, often with functional ingredients, companies can be expected to respond with appropriate new product developments.
More consumers will turn towards food products that offer fortification or functionality as these are increasingly seen as options that will boost metabolism. Habits adopted during the pandemic are expected to continue as people look to change their diet in order to stay healthy.
Legislative pressure is expected to intensify around sugar, fat and salt content in food products, triggering higher sales of better for you variants going forward. Low salt, which is a better for you type of health and wellness attribute, is anticipated to seeing rising demand and faster sales growth accordingly.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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