While the economic context in Brazil is likely to influence consumers’ purchasing decisions over the forecast period, more affluent Brazilians are set to continue to focus on eating healthily wherever possible, or searching for fortified/functional or better for you options, which they perceive as generally beneficial. Therefore, a number of claims will remain relevant in the local market as Brazilians look to products with high protein content to increase muscle gain and support overall physical and mental performance as part of busier lifestyles.
Over the forecast period, Brazilians are likely to continue to intensify their search for products that are lactose free as the industry expands portfolios and brings new products to retailers’ shelves. As the economic context improves and consumers enjoy higher disposable income, experimentation will also retake a relevant role, thereby expanding the target audience with different types of consumers who are willing to try new products that provide not just health benefits, but different flavours and textures, such as dairy alternatives based on almonds and oats.
Concerns over the prevalence of certain diseases, but also demand for products that help consumers manage their hectic schedules, will be key factors in the future growth of health benefit claims in dairy products and alternatives. As such, brain health and memory, which is a health benefit type of health and wellness attribute, is anticipated to offer growth potential in dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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