Personal Care Appliances

In 2023, small appliances saw growth, as consumers replaced their small appliances purchased during the pandemic, especially as many continue to adopt hybrid or remote working. The industry has strong growth prospects over the forecast period, with…

While the growth rate for the category slowed marginally in 2023, retail volume sales remained robust due to factors such as rising awareness, new product innovation and launches, and greater mobility. A growing emphasis on hygiene, personal…

Although consumers have shifted spending to overseas travelling and eating out, the increasing demand for hair care appliances has driven a lift in retail volume sales in 2023. Generation X and some millennial consumers tend to be more focused on…

Rising urbanisation and out-of-home lifestyles support growth in personal care appliances, along with a greater number of people in workplaces. Indeed, consumers have been paying more attention to their grooming since the end of the pandemic…

Demand for personal care appliances declined for the second year in a row in Austria in 2023. High inflation remained, and the cost of living rose sharply due to the energy crisis triggered by Russia's invasion of Ukraine. As such, the landscape was…

Oral care appliances continued dominate retail volume sales of personal care appliances in Malaysia in 2023 and also posted the most dynamic growth. Heightened hygiene awareness, a by-product of the pandemic's influence, has seen many consumers…

Personal care appliances witnessed declining volume sales in 2023, following a boom period during the pandemic, when products such as beard and hair trimmers and feminine depilation gained popularity. Consumers remain under financial strain in 2023,…

Sales in personal care appliances are supported by rising incomes and standards of living in Vietnam, leading to consumers paying more attention to their appearances. Social media trends are also influencing sales, both in urban areas and reaching…

The demand for personal care appliances continued to grow through small lower-priced-brands or unbranded products at the end of the review period. Regardless of the brand name, if consumers find a product that can perform the job, such as for hair…

Personal care appliances see another year of growth in 2023, following the reopening of society after the previous pandemic restrictions. This led to people returning to workplaces and re-embracing their social lives, thus paying more attention to…